[05/07/13 - 10:46 AM]
Disney Channel Sweeps Total Day Across Kids 2-11, Kids 6-11 and Tweens
Disney Channel spins the numbers for the week of April 29-May 5.

[via press release from Disney Channel]

Ratings Highlights April 29 - May 5, 2013 Final National Ratings

Disney Channel Sweeps Total Day Across Kids 2-11, Kids 6-11 and Tweens; Closes in on Two Years of Dominance Among Kids 6-11 and Tweens 9-14

~ Outperforms Nickelodeon by Double Digits for 78th Straight Week in Kids 6-11

~Airs TV's Top 6 Telecasts in Kids 2-11, Top 22 in Kids 6-11 and Top 37 in Tweens

Disney Junior 24-hour Channel is Cable TV's #1 Preschool Network in Total Day for 5th Consecutive Week in Total Viewers, Kids 2-5 and Boys 2-5; Outdelivers Nick Jr. by Double Digits and Sprout by Triple Digits

Disney Channel: Total Day and Prime Highlights

Disney Channel, the 24-hour kid-driven, family inclusive television network, delivered another clean sweep in Total Day ranking as TV's #1 network across Kids 2-11 (848,000/2.1 rating), Kids 6-11 (517,000/2.2 rating) and Tweens 9-14 (464,000/1.9 rating), nearing an impressive two years as the reigning TV network in 6-11s and 9-14s. Moreover, Disney Channel towered over Nickelodeon by at least double digits for the 78th consecutive week in Kids 6-11 (+33% - 517,000 vs. 389,000) and for the 80th straight week in Tweens 9-14 (+81% - 464,000 vs. 257,000).

In Prime, Disney Channel stood as cable TV's #1 network for the 418th consecutive week in Kids 6-11 (974,000/4.1 rating - 8 years) and for 154 straight weeks in Tweens 9-14 (840,000/3.5 rating - nearly 3 years).

Disney Channel delivered the week's Top 3 scripted basic cable TV telecasts in Total Viewers with "Good Luck Charlie" (3.70 million), "Austin & Ally" (3.67 million) and "Dog With A Blog" (3.45 million).

· Disney Channel delivered the week's Top 6 TV Telecasts in Kids 2-11, Top 22 in Kids 6-11 and Top 37 in Tweens 9-14 (Top 5 below):

24-Hour Disney Junior Channel

The 24-hour Disney Junior Channel ranked as cable TV's #1 preschool network for the 5th consecutive week in Total Day in Total Viewers (347,000), Kids 2-5 (184,000/1.1 rating) and Boys 2-5 (103,000/1.3 rating).

· Disney Junior Channel surpassed Nick Jr. by double digits for the 5th straight week in Kids 2-5 (+22% - 184,000 vs. 151,000) and Boys 2-5 (+43% - 103,000 vs. 72,000), and for the 4th time in the previous 5 weeks in Total Viewers (+11% - 347,000 vs. 313,000), despite being in 23 million fewer homes.

· Disney Junior Channel out-performed Sprout by triple digits for the 5th week in a row in key demos Total Viewers (+148% - 347,000 vs. 140,000), Kids 2-5 (+183% - 184,000 vs. 65,000), Boys 2-5 (+368% - 103,000 vs. 22,000) and Women 18-49 (+119% - 68,000 vs. 31,000).

Source: NTI, U.S. ratings. Week of 4/29/13-5/5/13: Live + Same Day.

  [may 2013]  


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