[05/15/13 - 08:39 AM]
"The Voice" Successfully Moves to a New 9-10 p.m. Time Slot and Once Again Delivers the #1 Rating of the Night in 18-49
NBC spins the numbers for Tuesday, May 14.

[via press release from NBC]

Tuesday Results:

NBC is #1 Tuesday night, with "The Voice" successfully moving to a new 9-10 p.m. time slot and once again delivering the #1 rating of the night in 18-49 among ABC, CBS, NBC and Fox, pending updates.

* From 8-9 p.m. ET, a recap episode of "The Voice" (2.0/6 in 18-49, 6.6 million viewers overall) ranked #2 among ABC, CBS, NBC and Fox in the hour, topping reality competition from Fox's season premiere of "So You Think You Can Dance" (1.9/6) and ABC's "Wipeout" (1.1/4) in adults 18-49, total viewers and other key categories.

* From 9-10:01 p.m. ET, "The Voice" (3.4/10 in 18-49, 10.2 million viewers overall) convincingly won its new time period, with margins of 36 percent over CBS's "NCIS: LA" (3.4 vs. 2.5) and 89 percent over ABC's "Dancing With the Stars" Results Show (3.4 vs. 1.8).

* "The Voice" delivered the #1 18-49 rating of the night on ABC, CBS, NBC and Fox, pending updates. Note that every telecast of "The Voice" so far this cycle has grown by 0.1-0.2 of a rating point from these preliminary fast-affiliate ratings to the official-national results.

* "The Voice" is up by 79 percent versus NBC's season average in the time period in 18-49 rating (with a 3.4 vs. a 1.9, L+SD, excludes live news and sports) and up 95 percent in total viewers (10.195 million vs. 5.219 million).

* From 10:01-11 p.m. ET, "Grimm" (1.7/5 in 18-49, 5.5 million in total viewers) is #1 in adults 18-49, adults 18-34, adults 25-54 and other key demographics among ABC, CBS and NBC in the time period. "Grimm" is currently retaining 94 percent of last week's 1.8 rating in 18-49 rating and is retaining 97 percent in total viewers (5.513 million vs.5.669 million), pending updates.

* In the 10:30 lead-in to local news, "Grimm" generated an 11 percent margin of victory in the key news demo of adults 25-54 (with a 2.1 rating vs. a 1.9 for ABC's second-place "Body of Proof").

* Note that "Grimm" is one of the most time-shifted series on broadcast television, with the prior week's telecast growing by 50 percent when going from its "live plus same day" 18-49 rating (1.81) to its "live plus three day" result (2.72), which dramatically increased "Grimm's" margin of victory in the time period. ABC's second place "Body of Proof" grew by 29 percent (to a 1.81 from a 1.40) and CBS's "Golden Boy" increased by 19 percent (to a 1.44 from a 1.21), meaning "Grimm's" margin over #2 "Body of Proof" grew from 29 percent in L+SD (1.81 vs. 1.40) to 50 percent in L+3 (2.72 vs. 1.81).

In Late-Night Metered Markets Tuesday night:

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/7; CBS's "Late Show with David Letterman," 2.3/6; and ABC's "Jimmy Kimmel Live," 2.0/5.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.7/3.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.4/3).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [may 2013]  


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