or


[05/28/13 - 01:02 PM]
Animal Planet's "Mermaids: The New Evidence" Catches 3.6 Million Viewers and Ranks #1 in All of Television in Timeslot
Animal Planet spins the numbers for Sunday, May 26.

[via press release from Animal Planet]

ANIMAL PLANET'S "MERMAIDS: THE NEW EVIDENCE" CATCHES 3.6 MILLION VIEWERS AND RANKS #1 IN ALL OF TELEVISION IN TIMESLOT

(New York, New York) - Millions are still discussing the existence of mermaids today but one thing is clear, the ratings are real. Animal Planet's MERMAIDS: THE NEW EVIDENCE telecast on Sunday evening at 10 PM was the network's #1 most-watched telecast of all time with the premiere delivering 3.6 million P2+ viewers. Animal Planet was the #1 network in all of television for the timeslot among P25-54 and W25-54 delivery, earning a magical 1.9M P25-54 and 809K W25-54 viewers (excluding sports on Fox & TNT). The special drove the Planet's best nightly delivery ever earning 2.8M P2+ viewers.

Also, MERMAIDS: THE NEW EVIDENCE is Animal Planet's #1 telecast of all time among Households with 2.5 rating; M25-54 with a 2.2 rating; P25-54 with 1.9 rating; M18-49 with 1.7 rating; P18-49 and W18-49 both with a 1.6 rating. It far outpaced the network's previous record-setter, 2005's DRAGONS: A FANTASY MADE REAL with 2.8 million viewers. MERMAIDS: THE NEW EVIDENCE has also hooked audiences online, generating more than 1.5M streams of Mermaids related video since Sunday evening, triple the volume seen with the original special.

"The phenomenon of MERMAIDS has truly been a watershed - and a watercooler - moment for Animal Planet," said Marjorie Kaplan, president and general manager of Animal Planet. "These extraordinary television specials have electrified, challenged & entertained television audiences and online fans alike."

Perhaps the most haunting, lingering imagery from last year's MONSTER WEEK is the physical evidence linked to the existence of mermaids. In MERMAIDS: THE BODY FOUND, Animal Planet stunned viewers with captivating footage and an in-depth investigation of these fantastical creatures. During this year's MONSTER WEEK, Animal Planet revisited this startling, groundbreaking topic in the much-anticipated follow-up special, MERMAIDS: THE NEW EVIDENCE. In an exclusive interview with Dr. Paul Robertson, former NOAA scientist who led last year's investigation, journalist Jon Frankel probes for the unfiltered story and reveals new evidence of mermaids that only has come forward in the past year.

MERMAIDS: THE NEW EVIDENCE is produced for Animal Planet by Discovery Creative. For Animal Planet, Charlie Foley is executive producer, creator and writer. For Animal Planet, Vaibhav Bhatt is writer and executive producer and Jamie Dugger is writer and producer. For Discovery Creative, Mary Clare Baquet and Matt Katzive are executive producers.

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.





  [may 2013]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.

[08/26/14 - 02:07 PM]
"Fast N' Loud" Roars to #1 Spot in Cable & #2 Spot in All of TV Monday Night
Discovery spins the numbers for Monday, August 25.

[08/26/14 - 11:24 AM]
Disney Channel Sweeps Total Day in Total Viewers and Major Youth Demos
Disney Channel spins the numbers for the week of August 18-24.

[08/26/14 - 10:54 AM]
NBC's "Emmy" Telecast Delivers the Event's Second-Biggest Overall Audience In Eight Years
NBC further spins the numbers for Monday, August 25.

[08/26/14 - 08:37 AM]
Monday's Broadcast Ratings: Emmys Put NBC on Top
Early results see nearly 14 million viewers tune into the 66th annual event.

[08/26/14 - 08:35 AM]
"Bachelor in Paradise" Holds Steady Week to Week Opposite "Emmys" on NBC, While Posting Gains in Women 18-34
ABC spins the numbers for Monday, August 25.

[08/26/14 - 07:49 AM]
"The 66th Primetime Emmy(R) Awards" Posts NBC's Highest-Rated Monday in Metered-Market Households, Excluding Olympics, In Seven Years
NBC spins the numbers for Monday, August 25.

[08/25/14 - 12:30 PM]
New Era of "Doctor Who" Begins with Highest Rated Season Premiere Ever on BBC America
BBC America spins the numbers for Saturday, August 23.

[08/25/14 - 09:42 AM]
Last Night's "Big Brother" Is the Biggest Brother of the Summer
CBS spins the numbers for Sunday, August 24.

[08/25/14 - 09:02 AM]
Sunday's Broadcast Ratings: NFL Preseason Keeps NBC on Top
"Big Brother 16" on CBS however is the night's biggest draw among adults 18-49.

[08/25/14 - 08:34 AM]
NBC Sports Coverage of Last Night's Cincinnati Bengals-Arizona Cardinals Preseason Game Finishes the Night #1 in the 56 Local Markets
NBC spins the numbers for Sunday, August 24.

[08/25/14 - 08:25 AM]
ABC's "Rising Star" Finale is Up for the 2nd Straight Week in Adults 18-49
ABC spins the numbers for Sunday, August 24.

[08/24/14 - 08:34 AM]
Saturday's Broadcast Ratings: NASCAR Edges NFL Preseason for Top Spot
ABC leads the night among total viewers and adults 18-49 over CBS.