or


[05/28/13 - 01:02 PM]
Animal Planet's "Mermaids: The New Evidence" Catches 3.6 Million Viewers and Ranks #1 in All of Television in Timeslot
Animal Planet spins the numbers for Sunday, May 26.

[via press release from Animal Planet]

ANIMAL PLANET'S "MERMAIDS: THE NEW EVIDENCE" CATCHES 3.6 MILLION VIEWERS AND RANKS #1 IN ALL OF TELEVISION IN TIMESLOT

(New York, New York) - Millions are still discussing the existence of mermaids today but one thing is clear, the ratings are real. Animal Planet's MERMAIDS: THE NEW EVIDENCE telecast on Sunday evening at 10 PM was the network's #1 most-watched telecast of all time with the premiere delivering 3.6 million P2+ viewers. Animal Planet was the #1 network in all of television for the timeslot among P25-54 and W25-54 delivery, earning a magical 1.9M P25-54 and 809K W25-54 viewers (excluding sports on Fox & TNT). The special drove the Planet's best nightly delivery ever earning 2.8M P2+ viewers.

Also, MERMAIDS: THE NEW EVIDENCE is Animal Planet's #1 telecast of all time among Households with 2.5 rating; M25-54 with a 2.2 rating; P25-54 with 1.9 rating; M18-49 with 1.7 rating; P18-49 and W18-49 both with a 1.6 rating. It far outpaced the network's previous record-setter, 2005's DRAGONS: A FANTASY MADE REAL with 2.8 million viewers. MERMAIDS: THE NEW EVIDENCE has also hooked audiences online, generating more than 1.5M streams of Mermaids related video since Sunday evening, triple the volume seen with the original special.

"The phenomenon of MERMAIDS has truly been a watershed - and a watercooler - moment for Animal Planet," said Marjorie Kaplan, president and general manager of Animal Planet. "These extraordinary television specials have electrified, challenged & entertained television audiences and online fans alike."

Perhaps the most haunting, lingering imagery from last year's MONSTER WEEK is the physical evidence linked to the existence of mermaids. In MERMAIDS: THE BODY FOUND, Animal Planet stunned viewers with captivating footage and an in-depth investigation of these fantastical creatures. During this year's MONSTER WEEK, Animal Planet revisited this startling, groundbreaking topic in the much-anticipated follow-up special, MERMAIDS: THE NEW EVIDENCE. In an exclusive interview with Dr. Paul Robertson, former NOAA scientist who led last year's investigation, journalist Jon Frankel probes for the unfiltered story and reveals new evidence of mermaids that only has come forward in the past year.

MERMAIDS: THE NEW EVIDENCE is produced for Animal Planet by Discovery Creative. For Animal Planet, Charlie Foley is executive producer, creator and writer. For Animal Planet, Vaibhav Bhatt is writer and executive producer and Jamie Dugger is writer and producer. For Discovery Creative, Mary Clare Baquet and Matt Katzive are executive producers.

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.





  [may 2013]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[04/19/15 - 08:41 AM]
Saturday's Broadcast Ratings: NHL, UFC Top Demos for NBC, FOX
Coverage of the NHL Playoffs and UFC on FOX lead the night among adults 18-49.

[04/19/15 - 08:37 AM]
NBC Sports Coverage of Stanley Cup Playoff Hockey Ties for the Nightlong Win in Adults 18-49 Among the Big 4 Networks
NBC spins the numbers for Saturday, April 18.

[04/18/15 - 08:56 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Second Consecutive Week with "Shark Tank"
Plus: The CW's new Friday lineup opens on par with its offerings from a year ago.

[04/18/15 - 08:44 AM]
ABC Dominates Friday with the Top 3 Shows for the 2nd Straight Week
ABC spins the numbers for Friday, April 17.

[04/18/15 - 08:43 AM]
"Grimm" Ties for #2 in Its Time Period in Adults 18-49
NBC spins the numbers for Friday, April 17.

[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[04/17/15 - 08:33 AM]
ABC's "Scandal" Returns Up and Wins Its Hour Among Adults 18-49
ABC spins the numbers for Thursday, April 16.

[04/16/15 - 11:13 AM]
"Mann & Wife" Viewership Grows in Week Two, Second Episode Becomes Most-Watched Original in Bounce TV's History
Bounce TV spins the numbers for Tuesday, April 14.

[04/16/15 - 10:45 AM]
"The Tonight Show" and "Late Night" Dominate ABC, CBS Competition for Week of April 6-10
NBC spins the late-night numbers for the week of April 6-10.

[04/16/15 - 08:39 AM]
Repeat of "Law & Order: SVU" Matches the Show's Highest Rating This Season for a Regular-Slot Rebroadcast
NBC spins the numbers for Wednesday, April 15.

[04/16/15 - 08:36 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Demos with "Survivor"
The Eye leads both categories for the second week in a row.

[04/16/15 - 08:29 AM]
"Nashville" Builds Week to Week in Adults 18-49 and Scores Big Live + 3 Day Gains
ABC spins the numbers for Wednesday, April 15.

[04/15/15 - 01:48 PM]
"Bering Sea Gold" #1 on Friday Among Men and Persons and Hits Season High Ratings Among Teen Viewers
Discovery spins the numbers for Friday, April 10.