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[05/29/13 - 08:45 AM]
"The Voice" Is the #1 Show of the Night by a 67% Margin in 18-49 Over the #2 Show
NBC spins the numbers for Tuesday, May 28.

[via press release from NBC]

Tuesday Results:

NBC is #1 Tuesday night among ABC, CBS, NBC and Fox in adults 18-49 with "The Voice" (3.0/8 from 9-10:01 p.m. ET) ranking as the #1 program of the night on an evening that included Fox's two-hour "So You Think You Can Dance" (1.8/5 from 8-10) and ABC's two-hour premiere of "Extreme Makeover: Weight Loss Edition" (1.2/3 from 8-10). "The Voice" is the #1 show of the night by a 67 percent margin in 18-49 over the #2 show, "So You Think You Can Dance" (3.0 vs. 1.8).

* From 9-10:01 p.m. ET, "The Voice" (3.0/8 in 18-49, 10.4 million viewers overall) won the time period among ABC, CBS, NBC and Fox in every key demographic -- adults, men and women 18-34, 18-49 and 25-54 -- with margins in adults 18-49 of 67 percent versus the second hour of Fox's "So You Think You Can Dance" (3.0 vs. 1.8) and 150 percent versus ABC's second hour of "Extreme Makeover: Weight Loss Edition" premiere (3.0 vs. 1.2).

* "The Voice" is up 3 percent week to week in total viewers (10.437 million vs. 10.181 million). In 18-49, "The Voice" is within a tenth of a rating point of last week's 3.1 in these preliminary fast-affiliate ratings and within 0.2 of last week's 3.2 in official nationals. Note that every regular telecast of "The Voice" so far this cycle has grown by 0.1-0.2 of a rating point from these preliminary fast-affiliate ratings to the official-national results and that last night's "Voice" is already close to rounding to a 3.1 (3.04).

* "The Voice" is up by 58 percent in 18-49 rating versus NBC's season average in the time period prior to the May 14 debut of the one-hour "Voice" in this slot (with a 3.0 vs. a 1.9, L+SD, excludes live news and sports) and up 100 percent in total viewers (10.437 million vs. 5.219 million).

* From 8-9 p.m. ET, a recap episode of "The Voice" (1.7/5 in 18-49, 6.4 million viewers overall) ranked #2 among ABC, CBS, NBC and Fox in adults 18-49 and #1 among those nets in adults 25-54, women 25-54 and women 18-49.

* From 10:01-11 p.m. ET, an encore of the "Office" finale (1.0/3 in 18-49, 2.9 million viewers overall) tied for #2 among ABC, CBS and NBC in adults 18-49, tied for #1 in men 18-49 and ranked #1 outright among those nets in adults 18-34 and men 18-34.

In Late-Night Metered Markets Tuesday night:

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.2/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.1/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.8/5 with an encore.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.6/3 with an encore; "Late Show," 0.5/2 with an encore; and "Jimmy Kimmel Live," 0.6/3 with an encore.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore) tied CBS's first-run "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.3/2 in 18-49 with an encore) tied "Late Late Show" (0.3/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.1/1 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [may 2013]  
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· EXTREME WEIGHT LOSS (ABC)
· OFFICE, THE (NBC)
· SO YOU THINK YOU CAN DANCE (FOX)
· VOICE, THE (NBC)





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