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[05/31/13 - 08:42 AM]
"Rookie Blue" Retains Its Premiere Number as the Top Series at 10pm for the 2nd Week
ABC spins the numbers for Thursday, May 30.

[via press release from ABC]

ABC's "Motive" Is Thursday's #1 New Show and "Rookie Blue" Retains Its Premiere Number as the Top Series at 10pm for the 2nd Week

During Thursday's 8 o'clock hour, ABC's Wipeout grew for the 2nd straight week in Total Viewers (+7%) to deliver its most-watched telecast of the season. From 8-9pm, the ABC unscripted series outdelivered NBC's back-to-back telecasts of Save Me by 1.9 million viewers and by 57% in Adults 18-49.

Thursday's #1 new show, ABC's Motive once again built on its lead-in at 9pm (+27%/+9%), beating Fox's Hell's Kitchen-boosted Does Someone Have to Go? by 3.1 million viewers and 20% in young adults. Motive held 100% of its week-ago premiere Fast Affiliate Rating in Adults 18-49.

The most-watched series for the 2nd week in a row in Thursday's 10pm hour, ABC's Rookie Blue defeated NBC's just-renewed Hannibal by wide margins in Total Viewers (+142%), Adults 25-54 (+45%) and Adults 18-49 (+20%). Rookie Blue retained 100% of its week-earlier season opener in Adults 18-49, while growing over its premiere with Women 18-34 (+10%) and Women 25-54 (+5%). The ABC drama built its overall audience from the same night last year.

Quick Take for Thursday, May 30, 2013 (Fast Affiliate Live + Same Day Ratings)

Up for the 2nd Week, ABC's "Wipeout" Marks its Most-Watched Telecast this Season

Thursday's No. 1 New Show, ABC's "Motive" Beats its Freshman Fox Competition During the 9 O'clock Hour by 3.1 Million Viewers and by 20% in Adults 18-49

The Most-Watched Series in its Slot for the 2nd Straight Week, ABC's "Rookie Blue" Holds 100% of its Week-Ago Premiere Adult 18-49 Rating and Grows in Key Women

"Wipeout" (8:00-9:00 p.m.)

During Thursday's 8 o'clock hour, ABC's "Wipeout" grew for the 2nd straight week in Total Viewers (+7%) to deliver its most-watched telecast of the season. From 8:00-9:00 p.m., the ABC unscripted series outdelivered NBC's back-to-back telecasts of "Save Me" by 1.9 million viewers (4.5 million vs. 2.6 million) and by 57% in Adults 18-49 (1.1/4 vs. 0.7/2).

"Motive" (9:00-10:00 p.m.)

Thursday's No. 1 new show, ABC's "Motive" once again built on its lead-in at 9:00 p.m. (+27%/+9%), beating Fox's "Hell's Kitchen"-boosted "Does Someone Have to Go?" by 3.1 million viewers (5.7 million vs. 2.6 million) and 20% in young adults (1.2/4 vs. 1.0/3). "Motive" held 100% of its week-ago premiere Fast Affiliate Rating in Adults 18-49.

"Rookie Blue" (10:00-11:00 p.m.)

The most-watched series in Thursday's 10 o'clock hour for the 2nd week in a row, ABC's "Rookie Blue" defeated NBC's just-renewed "Hannibal" by wide margins in Total Viewers (+142% - 5.8 million vs. 2.4 million), Adults 25-54 (+45% - 1.6/4 vs. 1.1/3) and Adults 18-49 (+20% - 1.2/4 vs. 1.0/3). "Rookie Blue" retained 100% of its week-earlier season opener in Adults 18-49, while growing over its premiere with Women 18-34 (+10%) and Women 25-54 (+5%). In addition, the ABC drama built its overall audience from the same night last year (5.8 million vs. 5.7 million).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 44% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 05/30/13.





  [may 2013]  
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M
T
W
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· DOES SOMEONE HAVE TO GO? (FOX)
· HANNIBAL (NBC)
· HELL'S KITCHEN (FOX)
· MOTIVE (USA)
· ROOKIE BLUE (ABC)
· SAVE ME (NBC)
· WIPEOUT (ABC)





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