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OWN: OPRAH WINFREY NETWORK SCORES HIGHEST RATED WEEK IN NETWORK HISTORY ACROSS KEY DEMOS
OWN Ranks #12 For the Week Among All Ad-Supported Cable Networks in Women 25-54
OWN Ranks #2 For the Week in all of Television For African American Women 25-54
Los Angeles - OWN: Oprah Winfrey Network has scored its highest rated week in network history (Week of May 27) across the key demos in total day led by the premiere of Tyler Perry's new scripted series "The Haves and the Have Nots" (Tuesdays at 9 p.m.) and "Love Thy Neighbor" (Wednesdays at 9 p.m.). In addition, OWN ranked #12 for the week among all ad-supported cable networks for women 25-54 and ranked as the #2 network in all of television for the week for African American W25-54 in primetime.
Key Programming Highlights For the Week of May 27:
The Haves and the Have Nots *Series Premiere
· Highest rated series premiere on OWN
· 1.6 W25-54 rating; 1.77 million total viewers (Tuesday, May 28 at 9pm)
· 1.7 W25-54 rating; 1.8 million total viewers (Tuesday, May 28 at 10pm)
· Both episodes ranked in Top 10 for Tuesday night telecasts among all Women
· Ranked #1 and #2 Tuesday night among all broadcast and cable for African American W25-54
Love Thy Neighbor *Series Premiere
· 1.4 W25-54 rating; 1.65 million total viewers (Wednesday, May 29 at 9pm)
· 1.6 W25-54 rating; 1.8 million total viewers (Wednesday, May 29 at 9:30pm)
· Both episodes ranked in Top 10 for Wednesday night telecasts among all Women 25-54 and Women 18-49
Raising Whitley (Saturdays at 9 p.m. ET/PT)
· .55 W25-54 rating; 496,000 total viewers
· #10 in the time period among ad-supported cable in key demo W25-54
· #1 Saturday night telecast (non-sports) among all ad-supported cable networks for African-American W25-54 (2.72 rating)
Life with La Toya (Saturdays at 9:30 p.m. ET/PT)
· .49 W25-54 rating; 477,000 total viewers
· #2 Saturday night cable telecast (non-sports) among African-American W25-54 (2.42 rating)
Golden Sisters (Saturdays at 10 p.m. ET/PT) *Series Premiere
· .41 W25-54 rating; 385,000 total viewers
Super Soul Sunday (Sundays at 11 a.m. ET/PT)
· .30 W25-54 rating; 288,000 total viewers
· Among Top 4 telecast in series history
Oprah's Next Chapter: The Voice (Sundays at 9 p.m. ET/PT)
· .48 W25-54 rating; 731,000 total viewers
Oprah's Master Class: Lenny Kravitz (Sundays at 10 p.m. ET/PT)
· .58 W25-54 rating; 761,000 total viewers
· #1 in the time period in all of television for African-American W25-54 (2.68 rating)
· Second highest rated episode in series history
OWN Week of May 27
Prime: .53 W25-54 rating; 615,000 total viewers
Prime growth versus year ago: +141% W25-54, +133% total viewers
Total day: .24 W25-54 rating; 284,000 total viewers
Total Day growth versus year ago: +71% W25-54, +64% total viewers
OWN 2nd Quarter-to-Date
Prime: .26 W25-54 rating; 319,000 total viewers
Prime growth versus year ago: +24% W25-54, +16% total viewers
Total day: .16 W25-54 rating; 204,000 total viewers
Total Day growth versus year ago: +14% W25-54, +18% total viewers
Source: The Nielsen Company
OWN ratings are coverage ratings.
About OWN: Oprah Winfrey Network
OWN: Oprah Winfrey Network is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey's heart and creative instincts inform the brand - and the magnetism of the channel. Winfrey provides leadership in programming and attracts superstar talent to join her in primetime, building a global community of like-minded viewers and leading that community to connect on social media and beyond. OWN is a singular destination on cable. Depth with edge. Heart. Star power. Connection. And endless possibilities. OWN is a joint venture between Harpo, Inc. and Discovery Communications. The network debuted on January 1, 2011 and is available in 85 million homes. The venture also includes the award-winning digital platform Oprah.com.
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