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[06/25/13 - 08:39 AM]
ABC's "The Bachelorette" Grows by Double-Digits to Season Highs
ABC spins the numbers for Monday, June 24.
[via press release from ABC]

ABC's "The Bachelorette" Grows by Double-Digits to Season Highs

From 8-10pm against the NHL Stanley Cup Finals, ABC's The Bachelorette ranked as the #1 regular program in its 2-hour time period with Total Viewers and Adults 18-49. In addition, the ABC unscripted series won its time slot across all key Women (W18-34/W18-49/W25-54) and finished as Monday's #1 TV show with Women 18-34. Spiking by double-digits week to week in Total Viewers (+16%) and Adults 18-49 (+12%), The Bachelorette drew its largest audience this season and equaled a season high in young adults (matching its season premiere).

At 10pm, ABC's Mistresses is seeing substantial gains in TV playback. Based on the first round of Live + 7 Day ratings for the new drama, Mistresses' Adult 18-49 rating jumped 58%, going from a 1.2 in the L+SD data to a 1.9 in the L+7 data. And in the Live + 3 Day ratings, Mistresses has increased by 5-tenths of an AD18-49 rating point from its next day number on each of its first 3 telecasts.

Quick Take for Monday, June 24, 2013 (Fast Affiliate Live+ Same Day Ratings)

"The Bachelorette" Hits a Season Best in Total Viewers and Matches a Season High in Adults 18-49

ABC's "Mistresses" Continues to Post Strong TV Playback Increases

"The Bachelorette" (8:00-10:00 p.m.)

From 8:00-10:00 p.m. against the NHL Stanley Cup Finals on NBC, ABC's "The Bachelorette" ranked as the No. 1 regular program in its 2-hour time period with Total Viewers (6.4 million) and Adults 18-49 (1.9/6). In addition, the ABC unscripted series won its time slot across all key Women (W18-34/W18-49/W25-54) and finished as Monday's No. 1 TV show with Women 18-34 (2.3/7). Spiking by double digits week to week in Total Viewers (+16%) and Adults 18-49 (+12%), "The Bachelorette" drew its largest audience this season and equaled a season high in young adults (matching its season premiere).

"Mistresses" (10:00-11:00 p.m.)

At 10:00 p.m., ABC's "Mistresses" is seeing substantial gains via TV playback. Based on the first round of Live + 7 Day ratings for the new drama, "Mistresses'" debut in Adult 18-49 rating jumped 58%, going from a 1.2 in the L+SD data to a 1.9 in the L+7 data. In the Live + 3 Day ratings, "Mistresses" has increased by 5-tenths of an Adults 18-49 rating point from its next day number on each of its first 3 telecasts.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 44% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 6/24/13.





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· BACHELORETTE, THE (ABC)
· MISTRESSES (ABC)




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