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DISCOVERY CHANNEL'S "SKYWIRE LIVE WITH NIK WALLENDA" IS THE #1 WEEKEND PROGRAM IN ALL OF TELEVISION IN TOTAL VIEWERS AND ACROSS ALL KEY DEMOS
SKYWIRE LIVE WITH NIK WALLENDA was the #1 program in all television on Sunday, June 23, including all cable and broadcast networks in total viewers P2+ and across all key demos including HH, P18+, P/M/W25-54, P/M/W18-49 and P/M/W18-34 delivery. Additionally, it was the #1 program in all of television over the weekend, June 22 and 23, in total viewers P2+ and all key demos including HH, P18+, P/M/W25-54, P/M/W18-49 and P/M/W18-34 delivery.
The SKYWIRE LIVE WITH NIK WALLENDA pre-show from 8-9:10PM averaged 3.86 HH, 2.67 P25-54 and 6.25 million total viewers P2+ delivery while the SKYWIRE LIVE WITH NIK WALLENDA main event from 9:10-10:20PM averaged 6.43 HH, 4.77 P25-54 and delivered 10.68 million total viewers P2+ delivery. The Walk segment from 9:38PM-10:01PM averaged 7.72 HH, 5.87 P25-54 and generated 21.2 million Total Viewers (P2+ Cume, 6min qual), 12.98 million viewers P2+ delivery.
SKYWIRE LIVE WITH NIK WALLENDA beat television programming over the weekend that included CBS' 60 Minutes, NBC's Game 5 of the Stanley Cup Playoffs, HBO's True Blood, FOX's Saturday Baseball, ABC's new Sunday lineup of WhoDunnit and Celebrity Wife Swap, CBS' 48 Hours, and NBC's Crossing Lines. It also ranks as the top live cable event of the year in total viewers P2+ and all key demos, HH, P18+, P/M/W25-54, P/M/W18-49 and P/M/W18-34 delivery), beating out events such as the MTV Movie Awards.
Driven by SKYWIRE LIVE WITH NIK WALLENDA and the series premiere of NAKED AND AFRAID, Discovery was the top network in all of television Sunday night with its programming sweeping the top-3 programs in ad-supported cable among HH, P2+, P/M25-54 and P/M18-49 delivery.
SKYWIRE LIVE WITH NIK WALLENDA also made social media history for Discovery Channel as its most social night ever, and now ranks as the #1 most social Sunday non-sports/non-award show telecast ever (Source: Bluefin Signals, since tracking began in January 2011). Generating 1.3M Tweets on Sunday and peaking with nearly 40,000 Tweets/minute as Wallenda completed his walk, SKYWIRE LIVE drove 71% of all social media comments surrounding TV in primetime (Source: Bluefin Signals).
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