MTV'S "CATFISH: THE TV SHOW" HOOKS VIEWERS ONCE AGAIN: SEASON TWO DEBUT IS #1 CABLE TELECAST OF THE DAY AMONG P12-34
NEW YORK, NY (June 26, 2013) - The season two debut of MTV's hit docu-series "Catfish: The TV Show" garnered a 2.2 rating among P12-34 making it the #1 cable telecast of the day and the #2 telecast of the day across all TV in the key P12-34 demo. Overall, the episode drew 2.5 million total viewers.
Additionally, the series scored a 2.1 rating among teens and a 3.2 among female teens, making it the show's highest ratings ever within each demo.
"Catfish: The TV Show" was also the most social program on television yesterday and the most social episode of the series to date, according to Social Guide. In total, the show generated approximately 800,000 mentions on Twitter over the course of the day and had 15 trending topics during the premiere episode.
Next week's episode, airing on Tuesday, July 2, at 10:00 p.m. ET/PT, features "Anthony and Marq," and tells the story of an Iraq veteran captivated by a sensitive mystery man.
Viewers can go to MTV.com for sneak peeks of the show including bonus and extended scenes, plus exclusive interviews. For even more information and exclusive content, fans can "like" the "Catfish: The TV Show" Facebook page at facebook.com/MTVcatfish or follow the show on Twitter @CatfishMTV.
Source: Nielsen. Live+SD. P12-34, unless noted. Ranked on 000s.
"Catfish: The TV Show" is produced by RelativityREAL and Catfish Picture Company LLC for MTV with RelativityREAL's Tom Forman, Brad Bishop, Julie Link Steffens serving as executive producers alongside David Metzler, Ariel Schulman, Henry Joost, Nev Schulman, Andrew Jarecki and Mark Smerling. Marshall Eisen, Nomi Ernst Leidner, and Dave Sirulnick are Executive Producers for MTV. RelativityREAL's Jonathan Karshis is Co-Executive producer. Kelly Ostreicher is Supervising Producer, MTV. Jonathan Mussman is Executive in Charge, MTV.
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.
Under the leadership of award-winning producer Tom Forman (Extreme Makeover: Home Edition, Kid Nation), Relativity's television arm launched in June 2008. The division has quickly become one of the country's largest suppliers of unscripted television. RelativityREAL currently has 70 projects in active production, including 17 original series airing on television or in the upcoming season. In addition, the division is developing a slate of scripted sitcoms, dramas, and sketch comedy series to be released in the next year. Most recently, RelativityREAL partnered with YouTube and will be launching a channel in the fall. RelativityREAL's executive ranks are bolstered by overall production deals with TV veterans Jay Blumenfield and Tony Marsh, Ashley Tisdale's Blondie Girl Productions, executive producer Ellen Rakieten ("The Oprah Winfrey Show") and Ray Ricord.