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[06/29/13 - 08:47 AM]
Friday's Broadcast Ratings: "Dateline" Pulls NBC Back in Front
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, june 28, 2013)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night:

NBC (6.048 million viewers, #1; adults 18-49: 1.3, #1) pulled back in front on Friday with a new "Dateline NBC" (6.081 million viewers, #1; adults 18-49: 1.2, #2) and the special "Ann Curry Reports: A Face in the Crowd" (5.984 million viewers, #2; adults 18-49: 1.3, #1).

ABC (3.877 million viewers, #3; adults 18-49: 1.1, #2) then got bumped to second place with its mix of "Shark Tank" (3.944 million viewers, #6; adults 18-49: 1.0, #5), "Primetime: What Would You Do?" (3.721 million viewers, #8; adults 18-49: 1.1, #T3) and "20/20" (3.967 million viewers, #5; adults 18-49: 1.1, #T3).

Next up was CBS (4.407 million viewers, #2; adults 18-49: 0.8, #3) and its repeat lineup of "Undercover Boss" (3.859 million viewers, #7; adults 18-49: 0.9, #6), "Hawaii Five-0" (4.093 million viewers, #4; adults 18-49: 0.7, #T7) and "Blue Bloods" (5.271 million viewers, #3; adults 18-49: 0.7, #T7).

Meanwhile, FOX (1.708 million viewers, #4; adults 18-49: 0.5, #4) offered up its own second run combination of "Bones" (2.191 million viewers, #9; adults 18-49: 0.6, #9) and "The Following" (1.226 million viewers, #10; adults 18-49: 0.3, #10).

And finally, The CW (0.587 million viewers, #5; adults 18-49: 0.1, #5) closed out the evening with the return of "Cult" (0.703 million viewers, #11; adults 18-49: 0.1, #T11) and a second hour of "Cult" (0.471 million viewers, #12; adults 18-49: 0.1, #T11). In the netlet's target demo (women 18-34), "Cult" delivered a 0.1 rating at 8:00/7:00c and a 0.0 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+9.09% - Dateline NBC
0.00% - Primetime: What Would You Do?
-26.67% - 20/20
-50.00% - Cult (vs. 4/5/13)

Year-to-year changes (adults 18-49):
0.00% - Primetime: What Would You Do? (vs. 20/20)
0.00% - 20/20
-36.84% - Dateline NBC (vs. U.S. Olympic Team Trials)
-43.48% - Ann Curry Reports: A Face in the Crowd (vs. U.S. Olympic Team Trials)
-50.00% - Cult - 9:00 (vs. Supernatural (Repeat))
-66.67% - Cult - 8:00 (vs. Nikita (Repeat))

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.1/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.6/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.5/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households with an encore telecast) beat CBS's first-run "Late Late Show with Craig Ferguson" (1.1/3). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks one year ago (6/29/12):

NBC (7.09 million viewers, #1; adults 18-49: 2.0, #1) was the network to beat on Friday with its coverage of the "U.S. Olympic Team Trials: Swimming Finals" (5.98 million viewers, #2; adults 18-49: 1.5, #2) and the "U.S. Olympic Team Trials: Gymnastics Women's Qualifying" (7.65 million viewers, #1; adults 18-49: 2.3, #1).

ABC (4.35 million viewers, #3; adults 18-49: 1.1, #2) then claimed the silver with a repeat of "Shark Tank" (4.23 million viewers, #7; adults 18-49: 1.1, #T3) followed by a special two-hour "20/20" (4.40 million viewers, #6; adults 18-49: 1.1, #T3).

Next up was CBS (4.87 million viewers, #2; adults 18-49: 0.8, #3) and its encore mix of "Undercover Boss" (4.74 million viewers, #4; adults 18-49: 1.0, #5), "CSI: NY" (4.66 million viewers, #5; adults 18-49: 0.8, #6) and "Blue Bloods" (5.20 million viewers, #3; adults 18-49: 0.7, #7).

Meanwhile, FOX (1.99 million viewers, #4; adults 18-49: 0.5, #4) offered up repeats of "House" (1.84 million viewers, #9; adults 18-49: 0.5, #T8) and "Bones" (2.14 million viewers, #8; adults 18-49: 0.5, #T8).

And finally, repeats of "Nikita" (0.83 million viewers, #10; adults 18-49: 0.3, #10) and "Supernatural" (0.66 million viewers, #11; adults 18-49: 0.2, #11) on The CW (0.74 million viewers, #5; adults 18-49: 0.3, #5) closed out the night.

Week-to-week changes (adults 18-49):
-8.33% - 20/20

Year-to-year changes (adults 18-49):
+150.00% - U.S. Olympic Team Trials: Swimming Finals (vs. Friday Night Lights)
+109.09% - U.S. Olympic Team Trials: Gymnastics Women's Qualifying (vs. Dateline NBC)
-15.38% - 20/20 (vs. Primetime: What Would You Do? (Repeat)/20/20)

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David Letterman," 1.9/5 with an encore; and ABC's combo of "Nightline," 3.1/7; and "Jimmy Kimmel Live," 1.3/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/3; "Late Show," 0.4/2 with an encore; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/2 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.4/2 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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