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Quick Take for Sunday, July 7, 2013
(Fast Affiliate Live + Same Day Ratings)
ABC's Replay "America's Funniest Home Videos" Ranks No. 2 at 7pm in Adults 18-49
ABC's "Celebrity Wife Swap" Grows Week to Week Among Key Women
Building on its Lead-in at 9pm, ABC's "Whodunnit?" Holds Even
With the Prior Week in Adults 18-49 and Gains 20% with Women 18-49
At 10pm, ABC's Repeat "Castle" Outdraws NBC's Original "Crossing Lines" by 7%
"America's Funniest Home Videos" (7:00-8:00 p.m.)
In the 7:00 p.m. hour, ABC's repeat "America's Funniest Home Videos" took second place in Adults 18-49 (0.9/3).
"Celebrity Wife Swap" (8:00-9:00 p.m.)
During the 8 o'clock hour, ABC's "Celebrity Wife Swap" grew week to week with key Women: W18-49 (+10% - 1.1/3 vs. 1.0/3) and W25-54 (+7% - 1.6/4 vs. 1.5/4).
"Whodunnit?" (9:00-10:00 p.m.)
Building on its Adult 18-49 lead-in by 11% (1.0/3 vs. 0.9/3) at 9:00 p.m., ABC's "Whodunnit?" retained 100% of its week-ago young adult number and gained 20% with Women 18-49 (1.2/3 vs. 1.0/3).
"Castle" (10:00-11:00 p.m.)
During the 10 o'clock hour, ABC's repeat "Castle" drew 7% more viewers (3.0 million vs. 2.8 million) than NBC's original "Crossing Lines" and tied the first-run NBC drama in key Adults (AD18-49/AD25-54).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 45% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company, National Live + Same Day Program Ratings, 07/07/13.
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