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[07/09/13 - 09:02 AM]
"Get Out Alive with Bear Grylls" Is the #1 New Network Reality Show Debut This Summer in 18-49
NBC spins the numbers for Monday, July 8.

[via press release from NBC]

Monday Results:

· From 8-9 p.m. ET, "American Ninja Warrior" (1.6 rating, 5 share in adults 18-49, 5.0 million viewers overall) is up 7% versus last week's 1.5 rating in this hour in 18-49 and up 9% versus the 4.639 million viewers overall from 8-9 p.m. last week. For its full two-hour 8-10 p.m. duration last week, "ANW" averaged a 1.7/5 in 18-49 and 5.041 million viewers overall, making this week's 8-9 p.m. 5.045 million in viewers overall a slight increase despite the shorter 8-9 p.m. time slot this week.

· Versus the same night last year, "American Ninja Warrior" is up 14% in 18-49 rating (1.6 vs. 1.4 from 9-10 p.m. on July 9, 2012) and up 26% in total viewers (5.045 million vs. 3.993 million).

· In the time period, "American Ninja Warrior" is #1 among ABC, CBS, NBC and Fox in all key adult-male demos (men 18-34, 18-49 and 25-54) and #2 in adults 18-49. "ANW" grew by 21% from its first half-hour to its second in 18-49 (to a 1.7 from a 1.4) and by 9% in total viewers (5.3 million vs. 4.8 million).

· From 9-10 p.m. ET, the debut of "Get Out Alive with Bear Grylls" (1.4/4 in 18-49, 4.2 million viewers overall) is #2 in the slot among ABC, CBS, NBC and Fox in adults 18-49 and #1 among those networks in all key adult-male demos.

· Among new reality show debuts this summer on ABC, CBS, NBC & Fox, "Get Out Alive with Bear Grylls" (1.4) has the #1 debut rating in adults 18-49 (excludes the special preview of "The Winner Is..." 1.8 following "The Voice" on June 10).

· "Get Out Alive with Bear Grylls" delivered half-hour to half-hour growth of 7% in adults 18-49 (to a 1.5 rating from a 1.4) and of 8% in adults 18-34 (1.4 vs. 1.3).

· From 10:01-11 p.m. ET, "Siberia" (1.0/3 in adults 18-49, 2.7 million viewers overall) finished within a tenth of a rating point of last week's 1.1 premiere rating in adults 18-49. In the time period, "Siberia" ranked #2 among ABC, CBS and NBC in all key adult-male demos versus original drama competition on ABC and CBS.

· "Siberia" maintained 90% of its 18-49 rating from its first half-hour to its second (to a 0.9 from a 1.0) despite airing in the 10 p.m. ET hour, and maintained 91% in adults 25-54 (1.0 vs. 1.1).

In Late-Night Metered Markets Monday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.2/6; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 1.8/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.6/3 with an encore; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."





  [july 2013]  
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· AMERICAN NINJA WARRIOR (NBC)
· GET OUT ALIVE (NBC)
· SIBERIA (NBC)
· VOICE, THE (NBC)
· WINNER IS, THE (NBC)





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