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[07/09/13 - 08:48 AM]
"The Bachelorette" Earns a Season High in Viewers and "Mistresses" Hits 4-Week Highs
ABC spins the numbers for Monday, July 8.

[via press release from ABC]

"The Bachelorette" Earns a Season High in Viewers and "Mistresses" Hits 4-Week Highs

With The Bachelorette and Mistresses, ABC ranked #1 Monday in Adults 18-49, Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). The Net equaled summer highs on the night in Total Viewers and Adults 18-49.

Winning each half-hour from 8-10pm, The Bachelorette made ABC the #1 network in its 2-hour time period for the 2nd week in a row, beating NBC's unscripted combo (American Ninja Warrior/debut of Get Out Alive with Bear Grylls) by 2.2 million viewers and by 27% in Adults 18-49. In addition, the ABC unscripted series was Monday's #2 TV show with viewers and young adults, behind only CBS' Under the Dome. Gaining week to week in viewers (+8%) and young adults (+6%), The Bachelorette marked its most-watched telecast this season and its 2nd highest number with Adults 18-49.

Building in Total Viewers (+11%) and Adults 18-49 (+9%) to deliver 4-week highs, ABC's Mistresses beat out NBC's Siberia in the 10 o'clock hour by wide margins on both measures (+48%/+20%). Up over original programming on the year-ago night, the new drama continued to improve its hour year to year by double-digits in viewers (+43%) and young adults (+20%).

Quick Take for Monday, July 8, 2013 (Fast Affiliate Live+ Same Day Ratings)

ABC Equals Summer Highs in Total Viewers and Adults 18-49, Ranking No. 1 on Monday in Key Adults and Across All Key Women Demos

"The Bachelorette" Ranks No. 1 from 8-10pm, Beating NBC's Combo of "American Ninja Warrior" and "Get Out Alive" by 1.2 Million Viewers and 6% in Adults 18-49

"The Bachelorette" Delivers Most-Watched Telecast of Season

At 10pm, ABC Freshman Drama "Mistresses" Hits 4-Weeks Highs, Leading NBC's "Siberia" by 43% in Total Viewers and 20% in Adults 18-49

Monday Night (8:00-11:00 p.m.)

With "The Bachelorette" and "Mistresses," ABC ranked No. 1 Monday in Adults 18-49 (1.7/5-tied), Adults 18-34 (1.6/5) and across all key Women demos (W18-34/W18-49/W25-54). The Net equaled summer highs on the night in Total Viewers (5.9 million) and Adults 18-49 (1.7/5).

"The Bachelorette" (8:00-10:00 p.m.)

Winning each half-hour from 8:00-10:00 p.m., "The Bachelorette" made ABC the No. 1 network in its 2-hour time period for the 2nd week in a row, beating NBC's unscripted combo ("American Ninja Warrior"/debut of "Get Out Alive with Bear Grylls") by 2.2 million viewers (6.8 million vs. 4.6 million) and by 27% in Adults 18-49 (1.9/6 vs. 1.5/5). In addition, the ABC unscripted series was Monday's� No. 2 TV show with viewers and young adults, behind only CBS' "Under the Dome."

· Gaining week to week (6.3 million and 1.8/6 on 7/1/13) in viewers (+8%) and young adults (+6%), "The Bachelorette" marked its most-watched telecast this season and hit its 2nd highest number with Adults 18-49.

"Mistresses" (10:00-11:00 p.m.)

Building in Total Viewers (+11%) and Adults 18-49 (+9%) to deliver 4-week highs, ABC's "Mistresses" (4.0 million and 1.2/3) beat out NBC's "Siberia" (2.7 million and 1.0/3) in the 10 o'clock hour by wide margins on both measures (+48%/+20%). Up over original programming on the year-ago night (2.8 million and 1.0/3 on 7/9/12), the new drama continued to improve its hour year to year by double-digits in viewers (+43%) and young adults (+20%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 45% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 7/8/13.





  [july 2013]  
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· AMERICAN NINJA WARRIOR (NBC)
· BACHELORETTE, THE (ABC)
· GET OUT ALIVE (NBC)
· MISTRESSES (ABC)
· SIBERIA (NBC)
· UNDER THE DOME (CBS)





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