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[07/10/13 - 03:02 PM]
Growth Week for The Hub Network with Year-to-Year Gains in Key Demos Thanks to Original Programming
The Hub spins the numbers for the week of July 1-7.
[via press release from The Hub]

GROWTH WEEK FOR THE HUB NETWORK WITH YEAR-TO-YEAR GAINS IN KEY DEMOS THANKS TO ORIGINAL PROGRAMMING

The Hub Network Continues to Perform Well in Co-Viewing Driven by Movies in Primetime

LOS ANGELES - The Hub Network, a destination for kids and their families, had a week of year-to-year gains in key demos thanks to a strong lineup of series and movies, including original episodes of "Pound Puppies," "Transformers Prime Beast Hunters" and "Kaijudo: Clash of the Duel Masters," all from Hasbro Studios. Encores of fan favorites also performed well, including "Family Game Night" from Hasbro Studios; "R.L. Stine's Haunting Hour: The Series" from Front Street Pictures in association with The Hatchery; and "Goosebumps" from Scholastic Media.

The Hub Network also continued to perform well in co-viewing ahead of such networks as Disney Channel, Nickelodeon and Cartoon Network. The network's success in co-viewing was driven in part by family movies, including "The Addams Family," "MouseHunt" and "Air Buddies."

Details for program performance and co-viewing are below.

Program Highlights (all times ET):

- A new episode of "Pound Puppies" (Saturday, 9:30 a.m.) earned year-to-year time period delivery gains among Girls 2-11 (+12%), Kids 6-11 (+55%), Girls 6-11 (+62%), Adults 18-49 (+48%), Adults 25-54 (+82%), Women 25-54 (+39%) and Persons 2+ (+21%).

- A new episode of "Transformers Prime Beast Hunters" (Friday, 7:30 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+84%), Girls 2-11 (+150%), Kids 6-11 (+147%), Girls 6-11 (+350%), Adults 18-49 (+316%), Women 18-49 (+111%), Adults 25-54 (+238%), Women 25-54 (+96%), Persons 2+ (+149%) and Households (+180%).

- A new episode of "Kaijudo: Clash of the Duel Masters" (Friday, 6:30 p.m.) earned year-to-year time period delivery gains among Girls 2-11 (+282%), Girls 6-11 (+500%), Adults 25-54 (+43%), Women 25-54 (+19%) and Households (+11%).

- An encore of "Family Game Night" (Sunday, 7 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+231%), Girls 2-11 (+226%), Kids 6-11 (+304%), Girls 6-11 (+282%), Adults 18-49 (+260%), Women 18-49 (+190%), Adults 25-54 (+336%), Women 25-54 (+250%), Persons 2+ (+199%) and Households (+190%).

- An encore of "R. L. Stine's The Haunting Hour: The Series" (Saturday, 6 p.m.) earned year-to-year time period delivery gains among Girls 2-11 (+93%), Kids 6-11 (+24%) and Girls 6-11 (+174%).

- The acquired series "Goosebumps" (Saturday, 5:30 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+375%), Girls 2-11 (+1289%), Kids 6-11 (+269%), Girls 6-11 (+975%), Adults 18-49 (+32%), Adults 25-54 (+125%), Women 25-54 (+123%), Persons 2+ (+227%) and Households (+81%).

Co-Viewing Highlights:

Thirty four percent (34%) of the Hub Network's Kids 2-11 watched with an Adult 18-49 in Total Day, ahead of such networks as Disney Channel (15%), Nickelodeon (24%) and Cartoon Network (17%).

The network's success in co-viewing was driven by family movies, including "The Addams Family," "MouseHunt" and "Air Buddies." Details follow:

- The Monday night network premiere of "The Addams Family" (8-10 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+42%), Girls 2-11 (+20%), Kids 6-11 (+18%), Adults 18-49 (+231%), Women 18-49 (+235%), Adults 25-54 (+200%), Women 25-54 (+218%), Persons 2+ (+132%) and Households (+89%).

- The Tuesday night network premiere of "Mouse Hunt" (8-10 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+103%), Girls 2-11 (+79%), Kids 6-11 (+76%), Adults 18-49 (+34%), Adults 25-54 (+70%), Persons 2+ (+98%) and Households (+35%).

- Hub Network's premiere of the film "Air Buddies" (Friday, 8-10 p.m.) earned year-to-year time period delivery gains among Girls 2-11 (+367%), Girls 6-11 (+800%), Adults 18-49 (+19%), Persons 2+ (+11%) and Households (+31%).

(Source: The Nielsen Company, program based dayparts, most current, 7/1/13-7/7/13 vs. 7/2/12-7/8/12, growth by delivery, co-viewing from NPower)

About the Hub Network

The Hub Network is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub Network's lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub Network rebranded from Discovery Kids on October 10, 2010, and is available in nearly 73 million U.S. households. The Hub Network logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

To find the channel in your area, please visit http://www.hubworld.com and check the channel locator at the top of the page.

Visit the Hub Network on Facebook at http://www.facebook.com/hubtvnetwork





  [july 2013]  
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· FAMILY GAME NIGHT (HUB)
· KAIJUDO (HUB)
· POUND PUPPIES (HUB)
· RL STINE'S THE HAUNTING HOUR: THE SERIES (DFC)
· TRANSFORMERS: PRIME (HUB)




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