[07/16/13 - 08:41 AM]
ABC Equals Summer Highs in Total Viewers and Adults 18-49
ABC spins the numbers for the week of July 8-14.

[via press release from ABC]

Primetime Ratings Report for the week of July 8, 2013 (Based on National Live + Same Day Program Ratings)

ABC Equals Summer Highs in Total Viewers and Adults 18-49, Ranking No. 1 on Monday in Key Adults and Across All Key Women Demos

"The Bachelorette" Ranks No. 1 from 8-10pm, Beating NBC's Combo of "American Ninja Warrior" and "Get Out Alive" by 2.3 Million Viewers and 27% in Adults 18-49

"The Bachelorette" Delivers its Most-Watched Telecast of the Season

At 10pm, ABC Freshman Drama "Mistresses" Hits 4-Weeks Highs, Leading NBC's "Siberia" by 43% in Total Viewers and 20% in Adults 18-49

ABC's "Extreme Weight Loss" is Up by 10% in Adults 18-49 And Ties Best-Since-Premiere Numbers in Key Women

"Extreme Weight Loss" Grows Across its Two Hours Despite Stiff Competition at 9pm

Up Over its Most Recent Telecast, "Rookie Blue" is No. 1 in Total Viewers at 10pm

ABC's Repeat "Shark Tank" Beats its Broadcast Rivals for the 2nd Straight Week

ABC's "What Would You Do?" Grows Week to Week and Beats NBC's "Dateline" Head to Head at 9pm by 10% in Adults 18-49

"America's Funniest Home Videos" Draws its 2nd-Biggest Audience This Summer

ABC's "Celebrity Wife Swap" Soars to its 2nd-Best Numbers Since Moving to Sunday

ABC's "Whodunnit?" Grows Week to Week in Total Viewers and Adults 18-49

ABC's Repeat "Castle" Beats NBC's Original "Crossing Lines" by 40% in Adults 18-49

Week No. 42


With "The Bachelorette" and "Mistresses," ABC ranked No. 1 on Monday in Adults 18-49 (1.7/5-tied) and key Women demos (W18-49/W25-54). The Net equaled summer highs on the night in Total Viewers (5.9 million) and Adults 18-49 (1.7/5).

"The Bachelorette" (8:00-10:01 p.m.)

Winning each half-hour, "The Bachelorette" made ABC the No. 1 network in its 2-hour time period for the 2nd week in a row, beating NBC's unscripted combo ("American Ninja Warrior"/debut of "Get Out Alive with Bear Grylls") by 2.3 million viewers (6.9 million vs. 4.6 million) and by 27% in Adults 18-49 (1.9/6 vs. 1.5/5). In addition, the ABC unscripted series was Monday's No. 2 TV show with viewers, behind only CBS' "Under the Dome."

· Gaining week to week (6.3 million and 1.8/6 on 7/1/13) in viewers (+10%) and young adults (+6%), "The Bachelorette" marked its most-watched telecast this season and hit its 2nd highest number with Adults 18-49.

"Mistresses" (10:01-11:00 p.m.)

Building in Total Viewers (+8%) and Adults 18-49 (+9%) to deliver 4-week highs, ABC's "Mistresses" (3.9 million and 1.2/3) beat out NBC's "Siberia" (2.6 million and 0.9/3) in the 10 o'clock hour by wide margins on both measures (+50%/+33%).

· Up over original programming on the year-ago night (2.8 million and 1.0/3 on 7/9/12), the new drama continued to improve its hour year to year by double-digits in viewers (+39%) and young adults (+20%).


ABC's "Extreme Weight Loss" was up week to week by 10% in Adults 18-49 (1.1/3 vs. 1.0/3), while also posting double-digit gains in key Women (W18-49: +15% / W25-54: +12%) to match its best numbers since its season premiere six weeks ago - since 5/28/13.

· Building from 8:00-10:00 p.m., despite going up against Fox's "So You Think You Can Dance" and NBC's "America's Got Talent" in the 9 o'clock hour, the ABC unscripted series grew by 10% in Adults 18-49 from its first hour to its second hour (1.0/4 to 1.1/3).


"Wipeout" (8:00-9:00 p.m.)

At 8:00 p.m., ABC's "Wipeout" ranked as the 2nd-most-watched program in the hour on the major networks (3.9 million).

· "Wipeout" grew its overall audience by 5% from its last original episode two weeks ago (3.7 million on 6/27/13).

"Motive" (9:00-10:01 p.m.)

From 9:00-10:00 p.m., ABC's "Motive" outdrew NBC's time period premiere of "The Winner Is" by 20% in Total Viewers (4.8 million vs. 4.0 million).

"Rookie Blue" (10:01-11:00 p.m.)

In the 10 o'clock hour, ABC's "Rookie Blue" ranked No. 1 in Total Viewers (5.2 million), outdrawing the debut of NBC's "Hollywood Game Night" by nearly 1 million viewers (4.3 million).

· Despite new competition at 10:00 p.m. this week, "Rookie Blue" grew its overall audience from its most recent original telecast two weeks ago (5.236 million vs. 5.183 million). In addition, the ABC drama was up over its year-ago telecast by 11% in Total Viewers (vs. 4.7 million on 7/12/12).


"Shark Tank" (8:00-9:00 p.m.)

At 8 o'clock, ABC's repeat "Shark Tank" stood as the most-watched show in the hour (4.6 million) and topped its broadcast rivals in Adults 18-49 (1.1/5) for the 2nd week in a row, defeating its repeat unscripted competition head to head on CBS ("Undercover Boss" = 4.0 million and 0.8/3) and repeat dramas on Fox ("Bones" = 3.0 million and 0.7/3) and NBC ("Camp" = 2.4 million and 0.5/2).

"What Would You Do?" (9:00-10:00 p.m.)

In the 9:00 p.m. hour, ABC's "What Would You Do?" ranked as the No. 1 program in Adults 18-49 (1.1/4) on the major networks, topping the first hour of NBC's "Dateline" by 10% (1.0/4). "WWYD?" was up over the prior week by 10% among young adults.

"20/20" (10:00-11:00 p.m.)

ABC's "20/20" grew week to week by 10% in Adults 18-49 (1.1/4 vs. 1.0/4). "20/20" reported on the latest and most in-depth information on the Zimmerman trial.


"America's Funniest Home Videos" (7:00-8:00 p.m.)

At 7 o'clock, ABC's repeat "America's Funniest Home Videos" ranked No. 1 in the hour with Adults 18-49 (0.9/3-tie) on the major networks, beating CBS with PGA overrun/original "60 Minutes" by 29% (0.7/3).

· "AFHV" grew over the prior week's repeat by 9% in Total Viewers (4.9 million vs. 4.5 million) to deliver its 2nd-most-watched telecast this summer.

"Celebrity Wife Swap" (8:00-9:00 p.m.)

From 8:00-9:00 p.m., ABC's "Celebrity Wife Swap" earned second place among Adults 18-49 (1.2/4), behind only CBS' "Big Brother."

· The ABC unscripted series shot up week to week by 21% in Total Viewers (3.5 million vs. 2.9 million) and by 33% with young adults (1.2/4 vs. 0.9/3) to score its 2nd-best numbers yet on the night.

"Whodunnit?" (9:00-10:00 p.m.)

ABC's "Whodunnit?" was up over the prior week in both Total Viewers (+3% - 3.1 million vs. 3.0 million) and Adults 18-49 (+10% - 1.1/3 vs. 1.0/3).

"Castle" (10:00-11:00 p.m.)

In the 10 o'clock hour, ABC's encore "Castle" dominated NBC's first-run "Crossing Lines" by 40% in Adults 18-49 (0.7/2 vs. 0.5/1). The repeat ABC drama also drew a larger overall audience than the original NBC drama for the 2nd week in a row (+11% - 3.1 million vs. 2.8 million).

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 07/08/13.

  [july 2013]  

· 20/20 (ABC)

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