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[07/16/13 - 09:21 AM]
ABC's Monday Tops NBC's All-Original Line-up in Total Viewers and Young Adults
ABC spins the numbers for Monday, July 15.

[via press release from ABC]

ABC's Monday Tops NBC's All-Original Line-up in Total Viewers and Young Adults

Info on ABC's Monday, ahead of the regular press release.

With The Bachelorette and Mistresses, ABC finished second on Monday, leading NBC's original line-up (American Ninja Warrior/Get Out Alive with Bear Grylls/Siberia) in both Total Viewers (+50%) and Adults 18-49 (+33%). In addition, ABC ranked #1 across all key Women demos (W18-34/W18-49/W25-54).

The Bachelorette lifted ABC to the #1 position in its 2-hour time period for the 3rd straight week, beating NBC's unscripted combo (American Ninja Warrior/Get Out Alive with Bear Grylls) by 2.2 million viewers and by 27% in Adults 18-49. In addition, The Bachelorette stood as Monday's #2 TV series in both Total Viewers and Adults 18-49, behind only CBS' Under the Dome.

At 10pm, ABC's Mistresses outdelivered its freshman drama competition on NBC (Siberia) by 1.2 million and by 38% in Adults 18-49. In addition, Mistresses improved on ABC's performance on the year-ago night by double-digits in both overall viewers (+57%) and young adults (+38%).

Quick Take for Monday, July 15, 2013 (Fast Affiliate Live +Same Day Ratings)

ABC Tops NBC on Monday by 50% in Total Viewers and by 33% in Adults 18-49, Ranking No. 1 on the Night Across All Key Women Demos

"The Bachelorette" is No. 1 in its 8-10pm Slot, Beating NBC's Combo of "American Ninja Warrior" and "Get Out Alive" by 2.2 Million Viewers and 27% in Adults 18-49

At 10pm, "Mistresses" Tops NBC's "Siberia" By 1.2 Million Total Viewers and 38% in Adults 18-49

Monday Night (8:00-11:00 p.m.)

With "The Bachelorette" and "Mistresses," ABC finished second on Monday, leading NBC's original lineup ("American Ninja Warrior"/"Get Out Alive with Bear Grylls"/"Siberia") in both Total Viewers (+50% - 5.7 million and 3.8 million) and Adults 18-49 (+33% - 1.6/5 vs. 1.2/4). In addition, ABC ranked No. 1 across all key Women demos (W18-34/W18-49/W25-54).

"The Bachelorette" (8:00-10:00 p.m.)

"The Bachelorette" lifted ABC to the No. 1 position in its 2-hour time period for the 3rd straight week, beating NBC's unscripted combo ("American Ninja Warrior"/"Get Out Alive with Bear Grylls") by 2.2 million viewers (6.7 million vs. 4.5 million) and by 27% in Adults 18-49 (1.9/6 vs. 1.5/4). In addition, "The Bachelorette" stood as Monday's No. 2 TV series in both Total Viewers and Adults 18-49, behind only CBS' "Under the Dome."

"Mistresses" (10:00-11:00 p.m.)

At 10:00 p.m., ABC's "Mistresses" outdelivered its freshman drama competition on NBC ("Siberia") by 1.2 million viewers (3.6 million vs. 2.4 million) and by a best-yet 38% in Adults 18-49 (1.1/3 vs. 0.8/2). In addition, "Mistresses" improved on ABC's performance on the year-ago night (2.3 million and 0.8/2 with "The Glass House" on 7/16/12) by double digits in both overall viewers (+57%) and young adults (+38%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 45% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 7/15/13.





  [july 2013]  
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· AMERICAN NINJA WARRIOR (NBC)
· BACHELORETTE, THE (ABC)
· GET OUT ALIVE (NBC)
· GLASS HOUSE, THE (ABC)
· MISTRESSES (ABC)
· SIBERIA (NBC)
· UNDER THE DOME (CBS)





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