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[07/16/13 - 02:10 PM]
"Switched at Birth" Ranks as Cable TV's #1 Scripted Telecast at 8 O'Clock Across Target 18-34s, 18-49s and 12-34s
ABC Family spins the numbers for Monday, July 15.

[via press release from ABC Family]

Ratings Highlights for Monday, July 15, 2013 Final National Ratings

"Switched at Birth" Ranks as Cable TV's #1 Scripted Telecast at 8 O'Clock Across Target 18-34s, 18-49s and 12-34s

"The Fosters" Hits Series High in Females 12-34; #2 Telecast Ever in Total Viewers; Is Monday's #1 TV Telecast for 3rd Straight Week in Female Teens

"Switched at Birth" (8:00 - 9:00 p.m.)

At 8 p.m., "Switched at Birth" ranked as cable TV's #1 scripted telecast in the hour across Adults 18-34 (618,000/0.9 rating), Women 18-34 (481,000/1.4 rating), Adults 18-49 (978,000/0.8 rating), Women 18-49 (740,000/1.2 rating), Viewers 12-34 (915,000/1.0 rating) and Females 12-34 (752,000/1.6 rating).

· Versus its summer season premiere, "Switched at Birth" was up by solid margins in core categories, including by 29% in Adults 18-34 (618,000 vs. 479,000), by 14% in Adults 18-49 (978,000 vs. 855,000) and by 10% in Viewers 12-34 (915,000 vs. 835,000).

"The Fosters" (9:00 - 10:00 p.m.)

At 9 o'clock "The Fosters" rose to a series high in Females 12-34 (916,000/2.0 rating) and was its #2 telecast in record in Total Viewers (1.79 million), Teens 12-17 (534,000/2.2 rating) and Female Teens (475,000/4.0 rating).

· For the 3rd consecutive week, "The Fosters" ranked as Monday's #1 TV telecast in Female Teens and was the #2 scripted cable TV telecast in Females 12-34.

· "The Fosters" qualified as cable TV's #2 scripted telecast in the hour in Women 18-34 (441,000/1.3 rating), Women 18-49 (645,000/1.0 rating), Viewers 12-34 (1.06 million/1.2 rating) and Females 12-34, and TV's #1 telecast in Teens and Female Teens.

· Compared to its series launch, "The Fosters" was up by double digits in key demos, including by 26% in Total Viewers (1.79 million vs. 1.42 million), by 17% in Adults 18-34 (522,000 vs. 445,000), by 10% in Adults 18-49 (783,000 vs. 711,000) and by 47% in Viewers 12-34 (1.06 million vs. 719,000).

Source: NTI, U.S. ratings, Live +SD, 7/15/13.





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· FOSTERS, THE (FREEFORM)
· SWITCHED AT BIRTH (FREEFORM)





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