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[07/17/13 - 08:50 AM]
"America's Got Talent" Is the #1 Non-Sports Telecast of the Night in Adults 18-49, Total Viewers and Other Key Measures
NBC spins the numbers for Tuesday, July 16.

[via press release from NBC]

Tuesday Results:

NBC is the #1 non-sports network among ABC, CBS and NBC Tuesday night in adults 18-49, total viewers and all other key measures, led by "America's Got Talent," the #1 non-sports show of the night on ABC, CBS, NBC and Fox in 18-49 and total viewers.

· From 9-11 p.m. ET, "America's Got Talent" (2.5/7 in 18-49, 9.8 million viewers overall) is the #1 non-sports telecast of the night on ABC, CBS, NBC and Fox in adults 18-49, total viewers and other key measures, with a 92% margin over the #2 non-sports telecast on those nets in 18-49 (with a 2.5 from 9-11 p.m. vs. the 1.3 from 8-9 for CBS's "NCIS" encore). In the 9-11 p.m. time period, "Talent" is also #1 non-sports among ABC, CBS and NBC and Fox in every key ratings measure.

· Despite last night's competition from Fox's Major League Baseball All-Star Game, "America's Got Talent" is matching last week's preliminary fast-affiliate rating (2.5) and is running within a tenth of a point of last week's 2.6 in official nationals. In total viewers, "Talent" is currently up versus last week's official-national average (9.828 million vs. 9.808 million).

· "Talent" built by 23% from its first half-hour to its fourth in adults 18-49 (to a 2.7 rating from a 2.2), and in total viewers, "Talent" grew by 23% or more than 1.9 million persons (10.6 million vs. 8.7 million).

· From 8-9 p.m. ET, an encore telecast of "Hollywood Game Night" (1.1/4 in 18-49 4.0 million viewers overall) delivered a three-week high for NBC in the time period in 18-49 rating, best since June 25, and a four-week high in total viewers, best since June 18. The "Hollywood Game Night" encore grew from its first half-hour to its second by 9% in 18-49 rating (to a 1.2 from a 1.1) and by 8% in total viewers (4.2 million vs. 3.9 million). "Hollywood Game Night" is currently running within 0.2 of the top non-sports rating in the hour on ABC, CBS and NBC in adults 18-49 (and is close to rounding up to a 1.2 rating in that demo, 1.145), while ranking #1 non-sports on those nets in adults 18-34.

· The "Game Night" rebroadcast topped ABC's original "Extreme Weight Loss" (1.0/3 in that hour) head to head in the time period in every key ratings measure.

In Late-Night Metered Markets Tuesday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.3/6; and ABC's "Jimmy Kimmel Live," 1.5/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.5/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."





  [july 2013]  
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· AMERICA'S GOT TALENT (NBC)
· EXTREME WEIGHT LOSS (ABC)
· HOLLYWOOD GAME NIGHT (NBC)
· NCIS (CBS)









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