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[07/18/13 - 11:52 AM]
Jay Leno and Jimmy Fallon Outscore Their Broadcast Time-Slot Rivals in Every Key Measure for the Late-Night Week of July 8-12
NBC spins the late-night numbers for the week of July 8-12.

[via press release from NBC]

JAY LENO AND JIMMY FALLON OUTSCORE THEIR BROADCAST TIME-SLOT RIVALS IN EVERY KEY MEASURE FOR THE LATE-NIGHT WEEK OF JULY 8-12

Leno Tops Letterman by a 43% Margin in Viewers 18-49 and Kimmel by 75%; Fallon Beats Ferguson by 34% and 'Nightline' Head to Head by 64%; It's Jay's Biggest Margin to Date Over an 11:35 p.m. ET Kimmel

UNIVERSAL CITY, Calif. � July 18, 2013 � NBC's "The Tonight Show with Jay Leno" and "Late Night with Jimmy Fallon" have dominated their broadcast time-period competition for the week of July 8-12, delivering bigger audiences than their ABC and CBS rivals in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers. Note that CBS's "Late Late Show with David Letterman" and ABC's "Jimmy Kimmel Live" aired encores on Friday.

Versus the same week last year, Leno was up 11% in viewers 18-49 (to 1.065 million from 957,000), while Fallon grew versus one year ago by 5% in viewers 18-34 (239,000 vs. 228,000).

Leno led the broadcast competition by a wide margin last week, topping CBS's "Late Show" in viewers 18-49 by a 43% advantage (1.065 million vs. 747,000) and ABC's "Kimmel" by 75% (1.065 million vs. 607,000). At 12:35 a.m., Fallon out-delivered CBS's "Late Late Show with Craig Ferguson by 34% in viewers 18-49 (593,000 vs. 443,000) and head to head from 12:30-1 a.m. ET, Jimmy prevailed over ABC's "Nightline" by 64% (630,000 vs. 384,000 for that half-hour).

Leno generated his biggest margins over Kimmel (+75% in 18-49 viewers, +68% in total viewers, 3.3 million vs. 2.0 million) in the 27 weeks since ABC moved "Jimmy Kimmel Live" to the 11:35 p.m. ET hour.

Leno has now delivered bigger 18-49 audiences than "Late Show" for the last 34 weeks in a row and topped "Kimmel" for 24 of their 27 head-to-head weeks. In total viewers, "Tonight" has out-delivered "Late Show" for 38 weeks in a row and "Kimmel" for 27 of 27 weeks.

Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 39 of the last 40 weeks and prevailed in total viewers for 36 of the last 38 weeks. Versus "Nightline" in their head-to-head half-hour, "Late Night" has out-delivered the ABC series for 27 weeks in a row in viewers 18-49 and 22 of the last 24 weeks in total viewers.

Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of July 8-12. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.6/2 *
ABC "Kimmel," 0.5/2 *
12:35-1:05 a.m. ET
ABC "Nightline," 0.3/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.4/2
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2 *

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.3 million viewers
CBS "Late Show," 2.6 million viewers *
ABC "Kimmel," 2.0 million viewers *
12:35-1:05 a.m. ET
ABC "Nightline," 1.3 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.5 million viewers
CBS "Late Late Show," 1.3 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.8 million viewers *

* "Last Call" was in rebroadcast last week and Friday's "Late Show" and "Kimmel" were also encores.

SEASON TO DATE

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.7/3
ABC "Kimmel," 0.7/3**
12:35-1:05 a.m. ET
ABC "Nightline," 0.4/2**
12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.4/2
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.6 million viewers
CBS "Late Show," 3.0 million viewers
ABC "Kimmel," 2.5 million viewers**
12:35-1:05 a.m. ET
ABC "Nightline," 1.6 million viewers**
12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.5 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF JULY 8-12

NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, "The Daily Show" (preempted)
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report" (preempted)
TBS, 11 p.m.-midnight, "Conan," 0.4
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9
Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS
Comedy Central, 11-11:30 p.m. "The Daily Show" (preempted)
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report" (preempted)
TBS, 11 p.m.-midnight, "Conan," 0.8 million viewers (encore programming)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 1.3 million viewers





  [july 2013]  
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