[07/23/13 - 10:05 AM]
ABC's Weekly Primetime Ratings - "Extreme Weight Loss" Draws Its Biggest Overall Audience in 3 Weeks
ABC spins the numbers for the week of July 15-21.

[via press release from ABC]

Primetime Ratings Report for the week of July 15, 2013 (Based on National Live + Same Day Program Ratings)

On Monday, ABC's "The Bachelorette" Beats NBC's Combo of "American Ninja Warrior" and "Get Out Alive" by 2.0 Million Viewers and 20% in Adults 18-49

"Mistresses" Improves its Monday 10pm Time Slot by Strong Margins Year to Year

ABC's "Extreme Weight Loss" Draws its Biggest Overall Audience in 3 Weeks

"ABC's The Lookout" Scores Double-Digit Gains Week to Week in Key Adults

"Wipeout" Grows to its Best Numbers Since May in Viewers and Adults 18-49

ABC's "Motive" Outdraws NBC's "The Winner Is" for the 2nd Consecutive Week

ABC's "Rookie Blue" is the Most-Watched Series in its Slot for the 2nd Straight Week, Drawing its Biggest Audience in Nearly 2 Months

ABC Leads the Pack on Friday Evening Among Adults 18-49

Week No. 43


With "The Bachelorette" and "Mistresses," ABC led NBC's original lineup ("American Ninja Warrior"/"Get Out Alive with Bear Grylls"/"Siberia") in both Total Viewers (+47% - 5.6 million and 3.8 million) and Adults 18-49 (+20% - 1.6/5 vs. 1.3/4). In addition, ABC ranked No. 1 among key Women demos (W18-49/W25-54).

"The Bachelorette" (8:00-10:01 p.m.)

"The Bachelorette" beat NBC's unscripted combo ("American Ninja Warrior"/"Get Out Alive with Bear Grylls") by 2.0 million viewers (6.6 million vs. 4.6 million) and by 20% in Adults 18-49 (1.8/6 vs. 1.5/4). In addition, "The Bachelorette" stood as Monday's No. 2 TV series in Total Viewers, behind only CBS' "Under the Dome."

"Mistresses" (10:01-11:00 p.m.)

At 10:00 p.m., ABC's "Mistresses" outdelivered its freshman drama competition on NBC ("Siberia") by 1.1 million viewers (3.5 million vs. 2.4 million) and by 25% in Adults 18-49 (1.0/3 vs. 0.8/2).

· "Mistresses" improved on ABC's performance on the year-ago night (2.3 million and 0.8/2 with "The Glass House" on 7/16/12) by double digits in both overall viewers (+52%) and young adults (+25%).


From 8:00-10:00 p.m., ABC's "Extreme Weight Loss" scored its most-watched telecast in 3 weeks (3.4 million) - since 6/25/13. Despite airing against NBC's "America's Got Talent" in the 9:00 p.m. hour and Fox's MLB All-Star Game, "Extreme Weight Loss" grew from its first hour to its second hour by 10% in Adults 18-49 (1.0/3 to 1.1/3).


During the 10 o'clock hour, ABC's "The Lookout" grew its overall audience week to week (+3% - 3.0 million vs. 2.9 million) and scored double-digit gains over the prior week in Adults 18-49 (+14% - 0.8/2 vs. 0.7/2) and Adults 25-54 (+20% - 1.2/3 vs. 1.0/3), marking its best performance in 3 weeks in the key Adult demos - since 6/26/13.


"Wipeout" (8:00-9:00 p.m.)

At 8:00 p.m., ABC's "Wipeout" grew week to week by 10% in Total Viewers (4.3 million vs. 3.9 million) and by 10% in Adults 18-49 (1.1/4 vs. 1.0/4) to deliver its best performance since the end of May - since 5/30/13. In addition, the ABC unscripted series shot up by 33% in Adults 18-34 to match a summer high. "Wipeout" improved over original programming on the year-ago night ("Duets" on 7/19/12 = 1.0/3) by 10% in Adults 18-49.

"Motive" (9:00-10:01 p.m.)

From 9:00-10:00 p.m., ABC's "Motive" drew a larger overall audience than NBC's "The Winner Is" for the 2nd week in a row (+15% - 4.6 million vs. 4.0 million).

"Rookie Blue" (10:01-11:00 p.m.)

At 10 o'clock, ABC's "Rookie Blue" was the most-watched program in the hour (5.2 million) for the 2nd consecutive week, increasing its lead over NBC's "Hollywood Game Night" (3.9 million) to 1.3 million Total Viewers (versus nearly 1 million viewers last week). The ABC drama pulled in its biggest audience since the end of May (since 5/30/13) and was up over the prior week by 10% in Adults 18-49 (1.1/3 vs. 1.0/3) and by 7% in Adults 25-54 (1.5/4 vs. 1.4/4). In addition, "Rookie Blue" grew its overall audience over the comparable week last summer (+4% - 5.0 million on 7/19/12) for the 4th original telecast in a row.


With a repeat "Shark Tank" and original newsmagazines "What Would You Do?" and "20/20," ABC led the pack on Friday night in Adults 18-49 (1.0/4), beating NBC with a replay of "Camp" into an original 2-hour "Dateline" by 11% (0.9/3), CBS by 43% (0.7/3) and Fox by 67% (0.6/2).

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 07/15/13.

  [july 2013]  

· 20/20 (ABC)

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