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[07/23/13 - 11:47 AM]
Disney Channel Rides "Teen Beach Movie" Ratings Wave to 1-Year Total Day Highs in Total Viewers and Kids 2-11, Kids 6-11 and Tweens 9-14
Disney Channel spins the numbers for the week of July 15-21.

[via press release from Disney Channel]

Disney Channel Rides "Teen Beach Movie" Ratings Wave to 1-Year Total Day Highs in Total Viewers and Kids 2-11, Kids 6-11 and Tweens 9-14 and Sweep of Major Youth Demos for 8th Consecutive Week; Definitive #1 Cable TV Network in Total Viewers, Boasting Biggest Competitive Advantage in 1 Year

~Weekend "Teen Beach Movie" Encores Each Deliver Well Over 4 Million Total Viewers

~ Movie Reaches Over 17 Million Unique Total Viewers

Disney Junior Block's "Sofia the First" and "Doc McStuffins" are Cable TV's Top 2 Preschool Series in Kids 2-5 and Total Viewers for 2nd Consecutive Week

24-hour Disney Junior Channel Scores Weekly Highs for 2nd Straight Week; Is TV's #1 Total Day Preschool Network for the 16th Straight Week in Kids 2-5, Outdrawing Nick Jr. by Double Digits and Sprout by Triple Digits

Disney Channel: Total Day and Prime Highlights

For the week of July 15, 2013, powered by the premiere and encores of the original movie "Teen Beach Movie" and comedy series debut of "Liv and Maddie," Disney Channel soared to its most-watched week in over 1 year across target demos - since week of 7/9/12 - ranking as TV's #1 Total Day network for the 8th consecutive week in Kids 2-11 (1.19 million/3.0 rating), for the 110th straight week in Kids 6-11 (895,000/3.8 rating) and Tweens 9-14 (754,000/3.2 rating), and the definitive #1 cable TV network in Total Viewers (2.11 million).

Disney Channel outperformed runner-up Nickelodeon by at least double digits for the 89th consecutive week in Kids 6-11 (+67% - 895,000 vs. 535,000) and 91st in Tweens (107% - 754,000 vs. 365,000), and levied its largest competitive advantage in 1 year in Total Viewers (+13% - 2.11 million vs. 1.87 million) and Kids 2-11 (+22% - 1.19 million vs. 975,000) - since week of 7/16/12.

In Prime, Disney Channel was easily cable TV's #1 network in Total Viewers (3.04 million), beating #2 USA by 20% (vs. 2.53 million), and extended its streak as cable TV's #1 network to 429 consecutive weeks in Kids 6-11 (1.39 million/5.9 rating - 8+ years) and 164 weeks in Tweens 9-14 (1.17 million/4.9 rating - 3+ years). Notably, this marked the network's most-watched week in Prime in two years in Total Viewers and in nearly 1 year in Kids 6-11 and Tweens - since weeks of 7/18/11 and 7/9/12, respectively.

· Friday's premiere of "Teen Beach Movie" ranked as TV's #1 movie year to date in Total Viewers (8.39 million) and the #1 cable TV telecast in Kids 2-11 (4.59 million/11.6 rating), Kids 6-11 (3.89 million/16.5 rating) and Tweens 9-14 (3.39 million/14.3 rating). It is the network's most-watched original movie in four years in Total Viewers and in six years across Kids 2-11, Kids 6-11 and Tweens. Further, it garnered a massive 56 share in Kids 6-11 and 73 share in Girls 6-11.

· Saturday's encore (11:00 - 12:50 p.m.) stood as the #1 scripted TV telecast for the entire day in Total Viewers (4.34 million) and TV's #1 telecast in Kids 2-11 (2.54 million/6.4 rating), Kids 6-11 (2.03 million/8.6 rating) and Tweens 9-14 (1.59 million/6.7 rating).

· Sunday's 2nd encore (8:00 - 9:45 p.m.) ranked as basic cable's #1 telecast for the entire day in Total Viewers (4.41 million) and TV's #1 telecast in Kids 2-11 (2.47 million/6.2 rating), Kids 6-11 (1.99 million/8.4 rating) and Tweens 9-14 (1.74 million/7.3 rating).

· With its premiere and two encores, "Teen Beach Movie" reached an impressive 17.3 million unique Total Viewers, including nearly 8 million Kids 2-11 and 5 million Adults 18-49.

· Friday's series premiere of original comedy "Liv and Maddie" (9:45 - 10:15 p.m.) became cable TV's #2 telecast of 2013 to date in Kids 2-11 (3.23 million/8.2 rating), Kids 6-11 (2.72 million/11.5 rating) and Tweens 9-14 (2.44 million/10.2 rating), behind "Teen Beach Movie," and was cable TV's #2 scripted telecast for the week in Total Viewers (5.78 million).

· With premiere and encores of "Teen Beach Movie" and the premiere of "Liv and Maddie," Disney Channel aired the week's Top 16 TV telecasts in Kids 2-11 (18 of 20), Top 32 telecasts in Kids 6-11 (100 of 102) and Top 40 in Tweens 9-14 (58 of 60) - Top 5 below:

Disney Junior Preschooler Block on Disney Channel

Led by "Sofia the First" and "Doc McStuffins," for the 2nd consecutive week Disney Junior on Disney Channel aired the week's Top 2 preschool cable TV series in Kids 2-5, Top 3 in Girls 2-5 and Top 4 in Total Viewers.

24-Hour Disney Junior Channel

The 24-hour Disney Junior Channel handily ranked as cable TV's #1 preschool-dedicated network in Total Day for the 16th consecutive week - each week since reporting public ratings on 4/1/13 - with Kids 2-5 (228,000/1.4 rating) and Boys 2-5 (121,000/1.5 rating), for the 15th time in the previous 16 weeks in Total Viewers (439,000), for the 4th time in the previous 5 weeks in Girls 2-5 (106,000/1.4 rating) and for the 4th week in a row in Women 18-49 (86,000/0.1 rating).

Notably, Disney Junior Channel soared to all time weekly highs for the 2nd consecutive week in Total Viewers (439,000), Girls 2-5 (106,000) and Women 18-49 (86,000 - tie), and also set a weekly high in Kids 2-5 (228,000).

· Disney Junior Channel topped Nick Jr. for the 16th week in a row in Kids 2-5 (+28% - 228,000 vs. 178,000) and Boys 2-5 (+51% - 121,000 vs. 80,000), and 15th time in 16 weeks in Total Viewers (+16% - 439,000 vs. 377,000), despite being in 16.4 million fewer homes.

· Disney Junior Channel out-delivered Sprout by triple digits for the 16th straight week in the target demos: Total Viewers (+163% - 439,000 vs. 167,000), Kids 2-5 (+185% - 228,000 vs. 80,000) and Boys 2-5 (+290% - 121,000 vs. 31,000), and for the 15th time in the previous 16 weeks in Girls 2-5 (+116% - 106,000 vs. 49,000).

Source: NTI, U.S. ratings. Week of 7/15/13-7/21/13, Live + Same Day; Pre-K series ranks based on regularly scheduled series. Streaks include ties based on rating.





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· LIV & MADDIE (DISNEY)





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