HALLMARK CHANNEL'S SERIES DEBUT FOR "DEBBIE MACOMBER'S CEDAR COVE"
LAUNCHES AS ONE OF THE SUMMER'S TOP NEW DRAMA PREMIERES AND DOMINATES SOCIAL CHATTER
Series Pilot Debuts as #1-Rated Ad-Supported Cable Movie of the Week and Day,
Garnering a 2.4 HH RTG with Over 3.8 Million Unduplicated Viewers
Named #1 Primetime Program on all of Television and #2 Show on Cable on Social Media
Hallmark Channel's foray into scripted primetime programming captured the hearts of viewers Saturday night, with the 2-hour movie premiere of its first original series, "Debbie Macomber's Cedar Cove", becoming the #1-rated ad-supported cable movie of the week and day, attracting over 3.8 million unduplicated viewers, and securing a 2.4 household rating. The pilot was also the #3-rated drama premiere on cable among households this summer to-date.
In addition to watching the show, viewers took social media chatter by storm - tweeting, posting, liking, and checking in during the broadcast on a variety of platforms, making the world premiere of "Debbie Macomber's Cedar Cove" the most buzzed about primetime television program overall and #2 cable program on social media according to Trendrr Research for Saturday, July 20. Further demonstrating the strength of fan engagement, Hallmark Channel's live Facebook chat with the show's stars, which took place 1 hour before the premiere, reached 3.4 million fans. And, in the week leading up to the series' debut (7/15 - 7/22), "Debbie Macomber's Cedar Cove" reached nearly 8 million fans on the "Cedar Cove" Facebook page and generated approximately 16 million impressions on Twitter.
"Saturday night's premiere of 'Debbie Macomber's Cedar Cove' marked the beginning of a new era for Hallmark Channel and we are incredibly proud of the show," said Bill Abbott, CEO and President, Crown Media Family Networks. "Its strong performance right out of the gate is a clear indication there is an appetite for family-friendly episodic programming on Hallmark Channel and we look forward to building on 'Cedar Cove's' early success and further broadening our programming slate with the addition of new series projects to our lineup in the coming months."
In the Saturday 8-9:45pm time period, "Debbie Macomber's Cedar Cove" was #1 in HH (2.4 rtg) and P2+ (1.2 rtg) and #2 among women 25-54 (.8 rtg). In addition, the series pilot ranked #1 in HH (2,044,000) and #1 in P2+ (2,624,000). "Debbie Macomber's Cedar Cove" elevated Hallmark Channel to be the #2 cable network in prime time for the day among HH (1.9 HH rtg) and #3 among women 25-54 (.7rtg).
Set in the idyllic town of Cedar Cove, Andie MacDowell stars as Judge Olivia Lockhart, whose Cedar Cove Municipal Court is the professional milieu and social microcosm of issues the judge will face in her own day-to-day life with family and friends. Dylan Neal plays Jack Griffith, the new editor of the Cedar Cove Chronicle and budding love interest for Judge Lockhart. In the two-hour pilot, Judge Lockhart is overjoyed to hear that her name is being put forth for appointment to a Federal judgeship in Seattle and asks that her family keep the news a secret. However, Jack Griffith, desperate for a meaningful news story, corners Olivia's mother who inadvertently tells the editor about everything in her daughter's life - including the possible appointment. Suddenly, Olivia (much to her chagrin) is front page news. Stars Andie MacDowell, Dylan Neal, and Katharine Isabelle.
"Cedar Cove" is just the first of four series projects in varying stages of development for Hallmark Channel, including "When Calls the Heart", "Dead Letters," and "The Mystery Cruise".
Source: The Nielsen Company, July 15 - July 22, 2013
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 87 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television's most beloved sitcoms and series, including The Golden Girls, The Waltons, Little House on the Prairie, and Frasier. The channel is also home to a range of lifestyle programming, anchored by Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot. Hallmark Channel's sibling network, Hallmark Movie Channel, available in HD and SD, focuses on family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library.
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