[07/26/13 - 08:52 AM]
"Hollywood Game Night" Generates Half-Hour Growth with All Five Telecasts to Date
NBC spins the numbers for Thursday, July 25.

[via press release from NBC]

Thursday Results:

· From 10-11 p.m. ET, "Hollywood Game Night" (1.3/4 in 18-49 3.9 million viewers overall) grew week to week by 8% in 18-49 rating (to a 1.3 from a 1.2) to rank #1 among ABC, CBS and NBC in the time period in adults 18-49, as well as #1 or tied for #1 in all other key demos.

· "Hollywood Game Night" grew from half-hour to half-hour in adults 18-49 (to a 1.3 rating from a 1.2) and has generated half-hour growth with all five telecasts to date (three Thursday originals and two Tuesday encores). Last night's telecast also grew in adults 25-54 by 6% (1.7 vs. 1.6). In the 10:30 lead-in to local news, "Hollywood Game Night" delivered a 13% margin of victory among ABC, CBS and NBC in the key news demo of adults 25-54 (with a 1.7 rating vs. a 1.5 for ABC's second-place "Rookie Blue").

· The 1.3 for "Hollywood Game Night" is the second-best week-three rating for a new reality show on ABC, CBS, NBC or Fox this summer, behind only the 1.4 on Monday for "Get Out Alive with Bear Grylls." "Get Out Alive" and "Hollywood Game Night" have delivered the best and second-best week-one, week-two and week-three ratings so far this summer for any new reality series on those networks.

· At 9 p.m. ET, "The Winner Is..." (0.9/3 in 18-49, 3.8 million viewers overall) is currently matching last week's 0.9. "The Winner Is..." grew from half-hour to half-hour (to a 0.9 from a 0.8). All six Thursday telecasts of "The Winner Is..." (three 9 p.m. originals and three 8 p.m. encores) have grown from half-hour to half-hour.

· From 8-9 p.m. ET, an encore telecasts of "The Winner Is..." averaged a 0.6/2 in 18-49 and 2.9 million viewers overall.

· NBC's Thursday lineup grew in 18-49 rating during every half-hour of primetime, with this track: 0.6, 0.7, 0.8, 0.9, 1.2, 1.3.

In Late-Night Metered Markets Thursday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 1.7/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [july 2013]  


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