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[07/27/13 - 08:36 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Shares Demos with ABC
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, july 26, 2013)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night:

NBC (4.523 million viewers, #1; adults 18-49: 0.9, #T1) was the most-watched network on Friday with a repeat of "Camp" (1.923 million viewers, #8; adults 18-49: 0.5, #8) plus a two-hour "Dateline NBC" (5.823 million viewers, #1; adults 18-49: 1.1, #1).

ABC (3.919 million viewers, #3; adults 18-49: 0.9, #T1) however shared the silver with its lineup of "Shark Tank" (4.697 million viewers, #3; adults 18-49: 1.0, #2), "Primetime: Would You Fall for That?" (3.342 million viewers, #6; adults 18-49: 0.9, #3) and "20/20" (3.718 million viewers, #5; adults 18-49: 0.8, #T4).

Next up was CBS (4.502 million viewers, #2; adults 18-49: 0.8, #3) with encores of "Tim McGraw's Superstar Summer Night" (4.312 million viewers, #4; adults 18-49: 0.8, #T4) and "Blue Bloods" (4.880 million viewers, #2; adults 18-49: 0.7, #T6).

Next up was FOX (2.203 million viewers, #4; adults 18-49: 0.5, #4) with repeats of "Bones" (3.058 million viewers, #7; adults 18-49: 0.7, #T6) and "The Following" (1.349 million viewers, #9; adults 18-49: 0.4, #9).

And finally, The CW (1.010 million viewers, #5; adults 18-49: 0.3, #5) closed out the evening with a rebroadcast of "The iHeartRadio Ultimate Pool Party" (1.010 million viewers, #10; adults 18-49: 0.3, #10). In the netlet's target demo (women 18-34), the special delivered a 0.1 rating.

Week-to-week changes (adults 18-49):
0.00% - Dateline NBC
-20.00% - 20/20

Year-to-year changes (adults 18-49):
+12.50% - Primetime: Would You Fall for That? (vs. 20/20 (Repeat))
-20.00% - 20/20 (vs. 20/20 (Repeat))
-91.13% - Dateline NBC (vs. 2012 Summer Olympics)

In late-night metered market ratings (via NBC's press release):

NBC's late-night lineup dominated the broadcast competition Friday night. In the Local People Meters:

· Jay came close to beating the combined rating for encores of "Late Show" and Kimmel (0.9 vs. a combined 1.0),

· Jimmy Fallon earned his highest 18-49 rating for a Friday telecast in seven weeks (since June 7).

· Carson Daly's encore tied rebroadcasts of Letterman and Kimmel, while outscoring originals of "Nightline" and Ferguson.

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 1.9/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.5/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/5; "Late Show," 0.5/2 with an encore; and "Jimmy Kimmel Live," 0.5/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.6/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.5/4 in adults 18-49 in the 25 markets with local people meters.

Jay's guests were: Katy Perry, Cris Collinsworth and musical guest Kacey Musgraves Jimmy's guests were: Liev Schreiber, Anthony Anderson and musical guest Imagine Dragons. Carson Daly's guests were: Pete Wentz, Room 237 and musical guest Tift Merritt (encore) .


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (7/27/12):

NBC (41.92 million viewers, #1; adults 18-49: 12.4, #1) towered over the competition on Friday thanks to its opening night coverage of the "2012 Summer Olympics" (41.92 million viewers, #1; adults 18-49: 12.4, #1).

ABC (3.21 million viewers, #2; adults 18-49: 0.8, #2) then was king of the leftovers with repeats of "Shark Tank" (2.52 million viewers, #7; adults 18-49: 0.7, #T4), "20/20" (2.68 million viewers, #6; adults 18-49: 0.8, #3) and another "20/20" (3.95 million viewers, #2; adults 18-49: 1.0, #2).

Next up was CBS (3.11 million viewers, #3; adults 18-49: 0.6, #T3) and encores of "Undercover Boss" (2.92 million viewers, #4; adults 18-49: 0.7, #T4), "CSI: NY" (2.75 million viewers, #5; adults 18-49: 0.6, #T6) and "Blue Bloods" (3.67 million viewers, #3; adults 18-49: 0.6, #T6).

Meanwhile, FOX (1.61 million viewers, #4; adults 18-49: 0.6, #T3) offered up repeats of "House" (1.37 million viewers, #9; adults 18-49: 0.6, #T6) and "Bones" (1.86 million viewers, #8; adults 18-49: 0.6, #T6).

And finally, repeats of "Nikita" (0.60 million viewers, #10; adults 18-49: 0.2, #10) and a second "Nikita" (0.54 million viewers, #11; adults 18-49: 0.1, #11) on The CW (0.57 million viewers, #5; adults 18-49: 0.2, #5) closed out the night.

Source: Nielsen Media Research





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