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[07/30/13 - 11:12 AM]
Disney Channel Sweeps July in Total Day; Disney Junior's "Sofia the First" Is TV's #1 Series in Kids 2-5 for 2nd Straight Month
Disney Channel spins the numbers for the week of July 22-28.

[via press release from Disney Channel]

Ratings Highlights for July 2013 - Final National Ratings

Disney Channel Sweeps July - Cable TV's #1 Total Day Network in Total Viewers and TV's #1 Network Across Major Kid 2-11, Kids 6-11 and Tween 9-14 Demos; Streak Extends to 27th Consecutive Month in Kids 6-11 and 39 in Tweens 9-14

~"Teen Beach Movie" Surges to Nearly 12 Million Total Viewers on L + 3 Ratings

Disney Junior Block's "Sofia the First" is Cable TV's #1 Series for 2nd Consecutive Month with Preschoolers 2-5

24-Hour Disney Junior Channel Sets Monthly Highs in Total Viewers and Kids 2-5, Ranking as TV's #1 Preschool Network for the 4th Consecutive Month; Tops Nick Jr. by Double Digits and Sprout by Triple Digits

Disney Channel

During July 2013, powered by premiere and encores of "Teen Beach Movie" and the debut of "Liv and Maddie," Disney Channel, the 24-hour kid-driven, family inclusive television network, swept target demos, ranking as cable TV's #1 network in Total Viewers (1.96 million) and TV's #1 network across Kids 2-11 (1.10 million/2.8 rating), Kids 6-11 (804,000/3.4 rating) and Tweens 9-14 (684,000/2.9 rating), extending its #1 streak to 27 and 39 consecutive months, respectively, in the latter two demos.

Disney Channel out-performed Nickelodeon by double digits for the 25th consecutive month in both Kids 6-11 (+45% - 804,000 vs. 553,000) and Tweens 9-14 (+83% - 684,000 vs. 373,000), and registered its biggest advantage in nearly 1 year in Total Viewers (+5% - 1.96 million vs. 1.86 million) and Kids 2-11 (+12% - 1.10 million vs. 982,000) - since July 12.

In Prime, Disney Channel lengthened its streak as TV's #1 network to 101 consecutive months in Kids 6-11 (1.13 million/4.8 rating) and to 97 months in Tweens 9-14 (925,000/3.9 rating).

· The premiere of "Teen Beach Movie" stood as the month's #1 TV telecast across Kids 2-11 (4.59 million/11.6 rating), Kids 6-11 (3.89 million/16.5 rating) and Tweens 9-14 (3.39 million/14.3 rating) - and the #1 cable TV telecast year to date in the demos - and based on L + 3 ratings, was the month's #1 cable TV telecast in Total Viewers (11.92 million).

· Overall, Disney Channel aired the month's Top 10 TV telecasts in Kids 2-11, Top 22 in Kids 6-11 and Top 16 in Tweens - Top 5 below:

Disney Junior on Disney Channel

On Disney Junior, the daily programming block for kids age 2-7 on Disney Channel, for the 2nd consecutive month "Sofia the First" was the month's #1 TV series in Kids 2-5 and Girls 2-5, and the #1 preschool TV series in Total Viewers. Overall, the block aired the month's Top 2 preschool TV series in Kids 2-5 and Top 3 in Girls 2-5 and Total Viewers.

24- Hour Disney Junior Channel

24-hour Disney Junior Channel ranked as the #1 preschool-dedicated TV network for the 4th consecutive month - each month since reporting public ratings - in Total Viewers (406,000), Kids 2-5 (201,000/1.3 rating) and Boys 2-5 (105,000/1.3 rating). Impressively, Disney Junior set monthly highs in Total Viewers, Kids 2-5, Girls 2-5 (97,000/1.2 rating) and Women 18-49 (84,000).

· Disney Junior Channel surpassed Nick Jr. by double digits in target demos: by 11% in Total Viewers (406,000 vs. 367,000), by 12% in Kids 2-5 (201,000 vs. 180,000) and by 27% in Boys 2-5 (105,000 vs. 83,000), despite being in 16.4 million fewer homes.

· Disney Junior Channel towered over Sprout by triple digits across all target categories, including by 140% in Total Viewers (406,000 vs. 169,000), by 172% in Kids 2-5 (201,000 vs. 74,000), by 275% in Boys 2-5 (105,000 vs. 28,000) and by 121% in Women 18-49 (84,000 vs. 38,000).

Source: NTI, U.S. ratings, most current, July 2013: 7/1/13-7/28/13; Total Day rank streaks include ties based on rating; K2-11/K6-11/TW9-14 series ranks based on trackage data with minimum 2 telecasts, sorted by 000s, then rating; K/B/G2-5, P2+, A/W 1849 series ranks based on program level data.





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