or


[07/31/13 - 09:54 AM]
Discovery Channel Grabs #1 Ad Supported Cable Telecast on Cable Among Persons 25-54 in July
Discovery spins the numbers for the month to date.

[via press release from Discovery]

DISCOVERY CHANNEL GRABS #1 AD SUPPORTED CABLE TELECAST ON CABLE AMONG PERSONS 25-54 IN JULY

- Discovery Delivers Double Digits Increases in Key Demos July 2013 vs. July 2012 -

(Silver Spring, MD) Discovery Channel had the #1 ad-supported program in ALL OF CABLE among Persons 25-54 delivery during July 2013 with NAKED AND AFRAID. In addition, Discovery's July Prime Time delivery was up double digits vs. June 2012 in key demos.

NAKED AND AFRAID averaged 2.91 million total viewers P2+ for the month and brought Discovery its second best July Sundays in network history among HH, P/M/W25-54, P/M/W18-49 and P/W18-34 delivery. NAKED AND AFRAID also helped drive Discovery's July Sunday total viewership P2+ delivery to a monumental +78% increase vs. the same time period in 2012.

Discovery's July double digit increases for the month vs. July 2012 included Persons 25-54 (+13%), Men 25-54 (+16%), Persons 18-49 (+14%) and Men 18-49 (+16%). Total viewership P2+ was also up for the month by 9% vs. July 2012. This sharp increase in Discovery's Prime Time ratings pushed the network into the Top 5 on cable for Men 25-54 delivery and Men 18-49 delivery and into the Top 10 on cable for Persons 25-54, Persons 18-49 and Men 18-34 for the month.

Discovery's Monday and Tuesday night series were ranked #1 in Men on their respective nights in July (excluding sports/movies). DEADLIEST CATCH was the #1 Tuesday program in ALL OF CABLE among Persons and Men 25-54 and Men 18-49 delivery averaging 2.8 million total viewers P2+ for the month. FAST 'N LOUD was the #1 Monday night cable program among both Men 25-54 and Men 18-49 averaging 2.24 million total viewers P2+. Additional series that ranked in the top-5 on their respective nights during July among Men 25-54 delivery included STREET OUTLAWS (#3 on Mondays) and WARLOCKS RISING (#3 on Fridays).

Discovery was also in the Top 10 ad-supported cable networks seven days a week among Men in July, including #1 on Tuesdays, with three of the Top-5 ad supported cable programs among M25-54 delivery in July, including DEADLIEST CATCH (#2), NAKED AND AFRAID (#3) and FAST N' LOUD (#5) (includes all nights, excludes sports).

###

About Discovery Channel

Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 210 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.8 billion cumulative subscribers in 209 countries and territories. Discovery is dedicated to satisfying curiosity through 149 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including Revision3. For more information, please visit www.discoverycommunications.com.





  [july 2013]  
S
M
T
W
T
F
S
 


· DEADLIEST CATCH (DISCOVERY)
· FAST N' LOUD (DISCOVERY)
· NAKED AND AFRAID (DISCOVERY)
· STREET OUTLAWS (DISCOVERY)
· WARLOCKS RISING (DISCOVERY)





most recent ratings | view all posts
[12/03/25 - 11:59 AM]
"9-1-1: Nashville" Season Premiere Catapults to Over 19 Million Total Viewers
Over 35 days, ABC's Thursday night drama premieres amassed impressive audiences based on competitive cross-platform broadcast series rankings, with all three dramas landing in the Top 10 among Adults 18-49.

[12/03/25 - 08:57 AM]
Record NFL Viewership Caps Thanksgiving Night on NBC, Peacock, and Telemundo
Bengals-Ravens is the most-watched Thanksgiving night NFL game ever with an average of 28.4 million viewers.

[12/03/25 - 08:55 AM]
"NFL on CBS" Shatters Record for Most-Watched Regular-Season Game in NFL History with More Than 57 Million Viewers
Viewership peaked with 61.357 million viewers for the game's thrilling conclusion (7:45-8:00 PM ET).

[12/03/25 - 08:49 AM]
FOX Sports Feasts on Thanksgiving Day with 47.7 Million Viewers for Packers-Lions
Viewership peaked with 57,957,000 viewers from 4:00-4:15 PM ET.

[12/03/25 - 08:47 AM]
Most-Watched NBA on ESPN Thanksgiving Eve in Six Years
The inaugural tripleheader averaged 2,099,000 viewers, up 54 percent from last year's Thanksgiving Eve doubleheader, according to Nielsen Big Data + Panel.

[12/02/25 - 12:01 PM]
Netflix Top 10: Week of November 24 - "Stranger Things" Escapes the Upside Down to Take No. 1 in This Week's Top 10
The series returned last week with Volume 1 of its fifth and final season, touting the biggest premiere week ever for an English language show in the history of Netflix, amassing 59.6 million views and securing No. 1 on the English TV list.

[11/28/25 - 04:32 PM]
NBC's Macy's Thanksgiving Day Parade Sets All-Time Viewership Record
The 99th Macy's Thanksgiving Day Parade delivered 34.3 million viewers across NBC and Peacock, its biggest combined audience on record, outperforming last year's parade by +8% (2.5 million viewers).

[11/28/25 - 01:59 PM]
Thanksgiving Day Hoops Scores FOX's Most-Watched CBB Game in History
Michigan State's Thanksgiving Day win over UNC in the Fort Myers Tip-Off scored 5,488,000 viewers on FOX - the most-watched college basketball game ever on the network.

[11/26/25 - 02:31 PM]
"20/20" Is the Most-Watched in Adults 25-54 and Adults 18-49 in Time Period vs. CBS and NBC
"20/20" posted substantial increases week to week across the board.

[11/26/25 - 02:30 PM]
With Largest Viewership in 7 Weeks, ABC News' "Nightline" Ranks No. 1 in All Key Demos
"Nightline" improved on the previous week in Total Viewers, Adults 25-54, and Adults 18-49.

[11/26/25 - 02:21 PM]
"Everybody Loves Raymond: 30th Anniversary" Is the Season's Most-Watched Primetime Entertainment Special
The telecast delivered 6.32 million viewers and was the most-watched entertainment program Monday night.

[11/26/25 - 02:15 PM]
"Dancing with the Stars" Caps Spectacular Season 34 with 9.24 Million Total Viewers - Drawing Largest Finale Audience in 9 Years
Among Adults 18-49, the show nearly doubled last season's finale episode (+89% - 2.15 rating vs. 1.14 rating), hitting its strongest finale result in 10 years.

[11/25/25 - 03:45 PM]
"Center Stage: Countdown to the CMA Awards - Special Edition of 20/20" Rises Over Last Year's Performance in All Key Measures
"Center Stage" (434,000 and 326,000, respectively) ranked No. 1 in its hour in Adults 25-54 and Adults 18-49.

[11/25/25 - 03:05 PM]
ESPN Wins Week 13 with Stellar Showings for "College GameDay Built by The Home Depot," "SEC on ABC" and Friday College Football on ESPN
Texas Longhorns defeating the Arkansas Razorbacks 52-37 delivered 5.6 million viewers on November 22.

[11/25/25 - 02:57 PM]
"America's Game of the Week" on FOX Scores 27,816,000 Viewers in Week 12
The Dallas Cowboys win over the Philadelphia Eagles peaked with 28.4 million viewers from 7:30 PM - 7:45 PM ET.