[08/02/13 - 11:40 AM]
"Hollywood Game Night" Wins at 10, Generates Half-Hour Growth for a 7th-Straight Telecast
NBC spins the numbers for Thursday, August 1.

[via press release from NBC]

Thursday Results:

· From 10-11 p.m. ET, "Hollywood Game Night" (1.2/4 in 18-49 4.1 million viewers overall) won the time period among ABC, CBS and NBC in adults 18-49, and was #1 or tied for #1 among those networks in all other key demos.

· "Hollywood Game Night" grew by 18% from half-hour to half-hour in adults 18-49 (to a 1.3 rating from a 1.1) and has generated half-hour growth with all seven telecasts to date (four Thursday originals and three Tuesday encores). Last night's telecast also grew in adults 25-54 by 13% (1.8 vs. 1.6). In the 10:30 lead-in to local news, "Hollywood Game Night" delivered a 29% margin of victory among ABC, CBS and NBC in the key news demo of adults 25-54 (with a 1.8 rating vs. a 1.4 for ABC's second-place "Rookie Blue").

· The 1.2 for "Hollywood Game Night" is tied for the best week-four rating for a new reality show on ABC, CBS, NBC or Fox this summer (tied with "Get Out Alive with Bear Grylls" and "American Baking Competition"). "Hollywood Game Night" has delivered the best or second-best week-one, week-two, week-three and week-four ratings so far this summer for any new reality series on those networks.

· At 9 p.m. ET, "The Winner Is..." (0.9/3 in 18-49, 3.8 million viewers overall) is currently matching last week's 0.9 rating in 18-49 and is up week to week in total viewers by 8% (4.147 million vs. 3.845 million). In the time period, "The Winner Is..." ranked #2 in adults 18-49, adults 25-54 and other key measures.

· From 8-9 p.m. ET, an encore telecasts of "America's Got Talent" averaged a 0.9/3 in 18-49 and 3.8 million viewers overall, NBC's top results in the time period since in the four weeks since "Macy's 4th of July Fireworks Spectacular."

In Late-Night Metered Markets Thursday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.3/6; CBS's "Late Show with David Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 1.8/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.6/3; "Late Show," 0.7/3; and "Jimmy Kimmel Live," 0.5/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [august 2013]  


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