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[08/03/13 - 09:13 AM]
Friday's Broadcast Ratings: The CW Tops Target Demo with "Top Model" Return
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, august 2, 2013)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night:

ABC (3.905 million viewers, #3; adults 18-49: 1.1, #1) was the top demo draw on Friday with its mix of "Shark Tank" (4.409 million viewers, #3; adults 18-49: 1.2, #1), "Primetime: Would You Fall for That?" (3.323 million viewers, #7; adults 18-49: 0.9, #4) and "20/20" (3.983 million viewers, #5; adults 18-49: 1.1, #2).

NBC (4.502 million viewers, #1; adults 18-49: 0.9, #2) then claimed the silver with repeats of "Betty White's Off Their Rockers" (2.980 million viewers, #8; adults 18-49: 0.6, #T7), another "Betty White's Off Their Rockers" (2.930 million viewers, #9; adults 18-49: 0.7, #6) and a two-hour "Dateline NBC" (5.276 million viewers, #1; adults 18-49: 1.0, #3).

Next up was CBS (4.360 million viewers, #2; adults 18-49: 0.7, #3) and its encore lineup of "Undercover Boss" (3.896 million viewers, #6; adults 18-49: 0.8, #5), "Hawaii Five-0" (4.022 million viewers, #4; adults 18-49: 0.6, #T7) and "Blue Bloods" (5.163 million viewers, #2; adults 18-49: 0.6, #T7).

Meanwhile, The CW (1.572 million viewers, #5; adults 18-49: 0.6, #4) offered up the return of "America's Next Top Model" (1.557 million viewers, #12; adults 18-49: 0.6, #T7) followed by a second "America's Next Top Model" (1.588 million viewers, #11; adults 18-49: 0.6, #T7). In the netlet's target demo (women 18-34), "Top Model" delivered a 0.8 rating at 8:00/7:00c and a 1.0 rating at 9:00/8:00c.

And finally, FOX (2.036 million viewers, #4; adults 18-49: 0.5, #5) closed out the evening with repeats of "Bones" (2.782 million viewers, #10; adults 18-49: 0.6, #T7) and "The Following" (1.291 million viewers, #13; adults 18-49: 0.4, #13).

Week-to-week changes (adults 18-49):
+37.50% - 20/20
0.00% - Primetime: Would You Fall for That?
-9.09% - Dateline NBC

Year-to-year changes (adults 18-49):
+200.00% - America's Next Top Model - 9:00 (vs. Nikita (Repeat))
+100.00% - America's Next Top Model - 8:00 (vs. Nikita (Repeat))
+37.50% - 20/20 (vs. 20/20 (Repeat))
+12.50% - Primetime: Would You Fall for That? (vs. 20/20 (Repeat))
-87.65% - Dateline NBC (vs. 2012 Summer Olympics)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 2,0/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.7/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.7/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/3/12):

NBC (26.89 million viewers, #1; adults 18-49: 8.1, #1) was still the network to beat on Friday despite a low for the "2012 Summer Olympics" (26.90 million viewers, #1; adults 18-49: 8.1, #1).

ABC (3.27 million viewers, #2; adults 18-49: 0.8, #2) then was a distant second with repeats of "Shark Tank" (3.19 million viewers, #5; adults 18-49: 0.9, #2), "20/20" (3.34 million viewers, #2; adults 18-49: 0.8, #T3) and another "20/20" (3.29 million viewers, #3; adults 18-49: 0.8, #T3).

Next up was CBS (3.02 million viewers, #3; adults 18-49: 0.6, #T3) with second runs of "Undercover Boss" (3.28 million viewers, #4; adults 18-49: 0.8, #T3), "CSI: NY" (2.68 million viewers, #7; adults 18-49: 0.5, #T8) and "Blue Bloods" (3.15 million viewers, #6; adults 18-49: 0.5, #T8).

Meanwhile, FOX (1.81 million viewers, #4; adults 18-49: 0.6, #T3) offered up repeats of the departing "House" (1.58 million viewers, #9; adults 18-49: 0.6, #T6) plus "Bones" (2.05 million viewers, #8; adults 18-49: 0.6, #T6).

And finally, repeats of "Nikita" (0.65 million viewers, #10; adults 18-49: 0.3, #10) and a second "Nikita" (0.53 million viewers, #11; adults 18-49: 0.2, #11) on The CW (0.60 million viewers, #5; adults 18-49: 0.2, #5) closed out the night.

Source: Nielsen Media Research





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