Quick Take for August 2, 2013 - Final National Ratings
Disney Junior's "Sofia the First" Delivers #1 Original Telecast
To Date in Total Viewers
Friday's #1 Cable TV Telecast in Kids 2-5 and Girls 2-5; #1 Preschool
Cable TV Telecast in Total Viewers and Women 18-49
"Sofia the First" (9:30 - 9:55 a.m.)
Friday's all-new "Sofia the First" ranked as the series' #1 original telecast on record in Total Viewers (2.95 million) and placed among its Top 5 to date in Kids 2-5 (983,000/6.1 rating), Girls 2-5 (663,000/8.5 rating) and Women 18-49 (516,000/0.8 rating). The telecast saw royal butler Baileywick (played by Tim Gunn) insist on helping Sofia on her Buttercup troop outing, but she sets out to prove that she is capable of doing things for herself. Viola Davis ("The Help") guest stared as the Buttercup troop leader.
· Led by "Sofia the First," the block aired Friday's Top 2 cable TV telecasts in Kids 2-5 and Girls 2-5, Top 5 preschool cable TV telecasts in Total Viewers and Top 4 in Women 18-49:
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network's biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. Disney Junior channels in Japan, India and Disney Junior Portugal launched in fall 2012, bringing the total number of channels to 33 worldwide.
Source: NTI, U.S. ratings, 8/2/13, Live + Same Day.