[08/06/13 - 08:05 AM]
"Katie" Grows Its Audience Sweep to Sweep and Stands as July's Definitive #1 Syndicated Freshman Talker
Disney-ABC Domestic Television spins the numbers for the July sweeps period.

[via press release from Disney-ABC Domestic Television]

Ratings Report, 2013 July Sweep (National Live + Same Day Program Ratings)

"Katie" is the Definitive No. 1 Freshman Syndicated Talker for the 2013 July Sweep, Leading All 4 Sweeps During 2012-13 and Each Week Since its September Debut

"Katie" Grows its Overall Audience from the May Sweep to the July Sweep And Retains 100% of its Sweep-to-Sweep Ratings in Homes and Women 25-54

"Katie" 2013 July Sweep (06/27-07/24/13)

Based on National Ratings, "Katie" finished as the definitive No. 1 freshman talker for the 2013 July Sweep, leading runner-up "Steve Harvey" by 42% in Homes (1.7 rating vs. 1.2 rating), by 31% in Total Viewers (2.165 million vs. 1.659 million) and by 14% in Women 25-54 (0.8 rating vs. 0.7 rating). In fact in Homes, "Katie" stood as the top-rated freshman during all 4 sweep periods of its rookie season (November '12, February '13, May '13 and July '13), winning each week since its September debut (46 consecutive weeks).

· During the 2013 July Sweep, "Katie" grew its overall audience from the 2013 May Sweep (+3% - 2.165 million vs. 2.101 million), while retaining 100% of its sweep-to-sweep delivery in Homes and Women 25-54.

"Katie" is executive-produced by Katie Couric and Rachel Miskowiec and is distributed by Disney-ABC Domestic Television.

Source: The Nielsen Company, National Live + Same Day Program Ratings, 2013 July Sweep (06/27-07/24/13).

  [august 2013]  


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