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[08/26/13 - 08:13 AM]
NBC's Primetime Average from 7-11 p.m. Is the Second-Highest NBC Sunday Average Since January 27
NBC spins the numbers for Saturday, August 25.
[via press release from NBC]

Regarding this morning's Nielsens, remember that the fast-affiliate ratings that come in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and typically understate live NFL telecasts.

Despite that, NBC is currently #1 for the night among ABC, CBS, NBC and Fox in adults 18-49, adults 18-34, adults 25-54 and all key adult-male demos in the fast-affiliate ratings.

In metered-market household ratings, which are time zone-adjusted:

· The Minnesota-San Francisco game ranked #1 in the time period on ABC, CBS, NBC and Fox in metered-market households with a 5.8/10.

· NBC's 4.7/8 primetime average from 7-11 p.m. is the second-highest NBC Sunday average since January 27 (AFC-NFC Pro Bowl), trailing over that span only August 4, the night of the Hall of Fame Game (5.6/10 from 7-11 p.m.).

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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