THE 2013 "MTV VIDEO MUSIC AWARDS" DELIVER BIG SUNDAY NIGHT WITH 10.1 MILLION VIEWERS, GROWING 66% FROM PREVIOUS YEAR
Award Show is Cable's #1 Entertainment Telecast of the Year Among P12-34
Miley Cyrus and Robin Thicke Medley Sets New Twitter Record for Tweets per Minute;
MTV Digital Has Biggest VMA Day in Network History
New York, NY (August 26, 2013) - The 2013 "MTV Video Music Awards" delivered big Sunday night, with the award show currently ranking as cable's #1 entertainment telecast of the year among P12-34. The first-ever award show to be broadcast live from Brooklyn's Barclays Center, the VMAs garnered a total audience of 10.1 million viewers, a 66 percent increase versus 2012, and the ratings jumped 47 percent compared to last year's telecast, delivering a strong 7.8 P12-34 rating. The encore presentation of the show on MTV last night earned an additional 2.8 million total viewers, amounting to 12.9 million total viewers across both airings on MTV. Ratings for the 2013 "MTV Video Music Awards Pre-Show" increased 100 percent compared to last year with P12-34, garnering a 3.6 rating among that demographic, and total viewers grew a whopping 119 percent with 4.6 million tuning in.*
The 2013 "MTV Video Music Awards" shattered previous records across MTV's web, mobile and social channels with last night now ranking as the biggest VMA day in history in terms of total visitors, page views and streams. More than 4 million fans visited VMA content on MTV.com, mobile web and MTV app yesterday generating more than 15 million total streams - five times higher than last year's show day - with the live stream portion now ranking as the biggest in Viacom's history. MTV mobile saw its biggest day ever with more than 2 million visitors, 6 million page views and 1.8 million streams. During the two-hour telecast, social media exploded as fans passionately reacted to the performances and winners generating 120 national and worldwide trending topics on twitter, and 1.2 million Instagram likes. According to Twitter, during her medley of "We Can't Stop" and Robin Thicke's "Blurred Lines," Miley Cyrus set a new Twitter record for tweets per minute clocking in an astounding 306k tweets per minute, surpassing the previous record holder, Beyonce's Super Bowl performance.**
VMA performers including Justin Timberlake, his former band 'NSYNC and Bruno Mars reaped the benefits of their stellar performances, garnering immediate sales and chart spikes. After winning the prestigious "Michael Jackson Video Vanguard Award," taking home three KAWS Moonmen for categories including "Video of the Year," and receiving a standing ovation for an epic medley of his hits, including a surprise reunion with his former 'NSYNC bandmates, Timberlake posted a 1,876 percent increase in sales, while 'NSYNC was up 156 percent. Following two-time VMA winner Bruno Mars' first televised performance of his soon-to-be-released single, "Gorilla," the song immediately debuted on the iTunes single chart. Additionally, the album "Unorthodox Jukebox" re-entered the iTunes album chart top 10 at #5.
To see photos or for additional information on this year's show, please head to VMA.MTV.com, and follow @mtv on Instagram or Twitter.
*Source: Nielsen. Live+SD. P12-34, unless noted. Ranked on 000s. Entertainment = excludes sports. Telecast rank dates: 12/31/12-8/25/13.
**Source: Adobe Site Catalyst 15.0, Ustream, Twitter, 8/25/13
"MTV Video Music Awards"
Since the first "MTV Video Music Awards" aired in 1984, the VMAs instantly earned its reputation for delivering the most popular bands and artists to create the loudest, most influential and at times, the most controversial, annual live celebration of music in the world. No other award show has been responsible for creating more memorable or bigger musical moments in pop culture history than the "MTV Video Music Awards."
To build anticipation for this year's show, MTV launched a successful cross platform social communications campaign, #RoadToTheVMAs, which features the Moonman in a myriad of iconic locations throughout Brooklyn and NYC. Thus far, the campaign has garnered more than 100 million social media impressions, including over half a million likes on Instagram, nearly 60 million impressions on Twitter, more than 40 million impressions on Facebook and over 1.2 million impressions on Tumblr.
The 2013 "MTV Video Music Awards" aired across MTV's global network of more than 60 channels reaching more than a half-billion households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via MTV's more than 200 digital media properties around the world. The 2012 VMAs was one of MTV's top performers in key markets across Europe, Latin America, Asia and Australia.
Jesse Ignjatovic/Den of Thieves is the Executive Producer for the 2013 "MTV Video Music Awards." Amy Doyle, Garrett English and Dave Sirulnick are Executive Producers. Joanna Bomberg, Jen Jones and Lee Lodge are Co-Executive Producers. Hamish Hamilton is Director. Wendy Plaut is Celebrity Talent Executive.
Official sponsors of the 2013 "MTV Video Music Awards" adidas Originals, COVERGIRL, Kia Motors, ORBIT(R) GUM, Pepsi(R), State Farm(R), Taco Bell(R) and Windows Phone.
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading creators of programming and content across all media platforms.