or


[08/27/13 - 10:35 AM]
ABC's "Mistresses" Is Up 11% on Its Move to 9pm in Adults 18-49
ABC spins the numbers for Monday, August 26.

[via press release from ABC]

ABC's "Mistresses" Is Up 11% on Its Move to 9pm in Adults 18-49

At 8pm, ABC's repeat Shark Tank was up week to week in Total Viewers (+10%) and Adults 18-49 (+10%).

Shifting back into the 9 o'clock hour for the first time, ABC's Mistresses grew over the prior week by 6% in viewers and by 11% in Adults 18-49. Season to date, the ABC freshman drama delivers an extremely upscale audience (index of 148), pulling in 48% higher numbers with Adults 18-49 in homes earning $150k+ annual income to make it the summer's top indexing broadcast drama. In addition, Mistresses is posting the biggest percentage gains via TV playback for any summer broadcast series, jumping 58% from its initially-reported Live + Same Day Adult 18-49 number to its final Live +7 Day rating (growing from a 1.2 rating to a 1.9 rating).

Returning to Monday's 10pm hour for the first time since the end of the season in May, ABC's encore Castle drew 68% more overall viewers than NBC's original Siberia in the time slot. Castle increased from its year-ago broadcast in the hour by 3% in Total Viewers.

Quick Take for Monday, August 26, 2013 (Fast Affiliate Live +Same Day Ratings)

ABC's "Shark Tank" Repeat Grows Week to Week By 10% in Total Viewers and 10% in Adults 18-49

At 9pm, ABC's "Mistresses" is Up Versus the Prior Week In Both Total Viewers (6%) and Adults 18-49 (11%)

In the 10 O'Clock Hour, ABC's "Castle" Encore Leads NBC's Original "Siberia" by 68% in Total Viewers

"Shark Tank" (8:00-9:00 p.m.)

At 8:00 p.m., ABC's repeat "Shark Tank" was up week to week in Total Viewers (+10% - 4.6 million vs. 4.2 million) and Adults 18-49 (+10% - 1.1/3 vs. 1.0/3).

"Mistress" (9:00-10:00 p.m.)

Shifting back into the 9 o'clock hour for the first time, ABC's "Mistresses" grew over the prior week by 6% in viewers (3.4 million vs. 3.2 million) and by 11% in Adults 18-49 (1.0/3 vs. 0.9/3). Season to date, the ABC freshman drama delivers an extremely upscale audience (index of 148), pulling in 48% higher numbers with Adults 18-49 in homes earning $150k+ annual income to make it the summer's top indexing broadcast drama. In addition, "Mistresses" is posting the biggest percentage gains via TV playback for any summer broadcast series, jumping 58% from its initially-reported Live + Same Day Adult 18-49 number to its final Live +7 Day rating (growing from a 1.2 rating to a 1.9 rating).

"Castle" (10:00-11:00 p.m.)

Returning to Monday's 10:00 p.m. hour for the first time since the end of the season in May, ABC's encore "Castle" drew 68% more overall viewers than NBC's original "Siberia" in the time slot (3.2 million vs. 1.9 million). "Castle" increased from its year-ago broadcast in the hour by 3% in Total Viewers (3.1 million on 8/27/12).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 45% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 8/26/13.





  [august 2013]  
S
M
T
W
T
F
S
    


· CASTLE (ABC)
· MISTRESSES (ABC)
· SIBERIA (NBC)









most recent ratings | view all posts
[04/18/14 - 08:43 AM]
"Jimmy Kimmel Live" Scores Its Best-Ever Numbers at 11:35 p.m.
ABC spins the late-night numbers for Thursday, April 17.

[04/18/14 - 08:42 AM]
"Parenthood" Jumps 18% Versus Last Week in 18-49, Making It Its Top Episode in Three Weeks
NBC spins the numbers for Thursday, April 17.

[04/18/14 - 08:22 AM]
Thursday's Broadcast Ratings: "Scandal" Finale Powers ABC Into the Top Spot
The Alphabet takes home the adults 18-49 crown but falls just short as the most-watched network.

[04/18/14 - 08:17 AM]
ABC Wins Thursday with "Scandal" Posting Best-Ever Season Finale Numbers
ABC spins the numbers for Thursday, April 17.

[04/17/14 - 02:31 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Survivor," "American Idol" Top Charts
Plus: numbers for FS1's "The Ultimate Fighter," Comedy Central's "Workaholics" and the NHL playoffs on CNBC and NBCSN.

[04/17/14 - 01:48 PM]
"Arnie" Becomes Most-Watched Original Production in Golf Channel History
Golf Channel spins the numbers for Sunday, April 13 through Tuesday, April 15.

[04/17/14 - 11:18 AM]
"The Tonight Show" Retains 100% of the Prior Week's 18-49 Rating, Sees Growth in Total Viewers
NBC spins the late-night numbers for the week of April 7-13.

[04/17/14 - 09:51 AM]
CBS Is 2013-2014 Comedy Leader - Network Has Eight of the Top 10 Comedies in Viewers; Six of Top 10 in Adults 18-49
CBS spins the numbers for the season to date.

[04/17/14 - 08:46 AM]
Encore Telecast of "Law & Order: SVU" Is Currently Delivering the Show's Top Results for a Rebroadcast Since December 2012
NBC spins the numbers for Wednesday, April 16.

[04/17/14 - 08:44 AM]
Wednesday's Broadcast Ratings: FOX, "Idol" Pull Back in Front in Viewers, Demos
Said victory however comes against mostly repeat competition on ABC, CBS and NBC.

[04/16/14 - 04:05 PM]
MTV's Hit Series Proves It's Still Cool to Be "Awkward" in Season Four
MTV spins the numbers for Tuesday, April 15.

[04/16/14 - 02:59 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "NCIS" Leads Viewers
Plus: numbers for ESPN's "30 for 30: Soccer Stories," MTV's "Awkward" and FX's "Fargo."

[04/16/14 - 12:07 PM]
Strong Debut for FX's Universally Acclaimed Limited Series Fargo?" You Betcha!!!
FX spins the numbers for Tuesday, April 15.

[04/16/14 - 11:42 AM]
ESPN's Coverage of 2014 Men's Division I Frozen Four Increases Viewership
ESPN spins the numbers for Thursday, April 10 and Saturday, April 12.

[04/16/14 - 10:38 AM]
2014 WNBA Draft: Most-Watched Ever on ESPN2
ESPN spins the numbers for Monday, April 14.