NBC SPORTS' VIKINGS-49ERS NFL PRESEASON COVERAGE SUNDAY NIGHT RANKS #1 IN 18-49 FOR THE PRIMETIME WEEK OF AUG. 19-25 ON ABC, CBS, NBC & FOX
NBC Finishes #2 in 18-49 for the Week Among Those Networks and is #1 or Tied for #1 on the Big 4 in Adults, Men and Women 18-34
Also Ranking Among the Week's Top 25 on Those Nets in 18-49 are three editions of 'America's Got Talent,' 'American Ninja Warrior,' 'Hollywood Game Night' and 'Get Out Alive with Bear Grylls'
Monday's 'American Ninja Warrior' and 'Get Out Alive' Win Their Slots Among ABC, CBS, NBC & Fox in 18-49
NBC Wins Tuesday in 18-49 as 'Talent' is the Night's #1 Telecast on the Big 4 by a 69% Margin
NBC Leads Wednesday Total Viewers, Paced by 'Talent,' the #1 Show of the Night by That Measure
For a Seventh Time in Seven Weeks, 'Hollywood Game Night' Wins the Thursday 10 p.m. ET Hour Among ABC, CBS & NBC in 18-49
For Nine Weeks in a Row, 'Dateline NBC' Has Ranked #1 or Tied for #1 Non-Sports in its Friday Slot on the Big 4 in 18-49, 25-54 and Total Viewers
Sunday's Vikings-49ers Coverage is the #2 NFL Preseason Telecast This Summer, Behind only NBC's Aug. 4 Coverage of the Hall of Fame Game
UNIVERSAL CITY, Calif. - August 27, 2013 - NBC has finished #2 in adults 18-49 among ABC, CBS, NBC and Fox for the primetime week of August 19-25, led by NBC Sports' Vikings-49ers NFL Preseason telecast Sunday night, which ranked #1 for the week among the Big 4 networks in adults 18-49. According to "live plus same day" ratings from Nielsen Media Research, NBC averaged a 1.3 rating, 4 share in 18-49 and 4.7 million viewers overall for the week.
For the week, NBC was #2 among ABC, CBS, NBC and Fox in adults 18-49, total viewers and most other key measures and was #1 among those nets in women 18-34 and tied for #1 in adults and men 18-34.
Top-rated NBC shows for the week of August 19-25 in adults 18-49 include: "Sunday Night Football (#1), Tuesday's "America's Got Talent" (tied for #6), Wednesday's "Talent" (tied for #8), Monday's "American Ninja Warrior" (#13), Wednesday's "Talent" encore (tied for #15), Thursday's "Hollywood Game Night" (tied for #18) and Monday's "Get Out Alive with Bear Grylls" (tied for #23). Rankings exclude sports pre- and post-game shows.
Sunday's Vikings-49ers Preseason coverage was also #1 on the Big 4 networks for the week in adults 18-34 and all key adult-male demos, while Tuesday's "America's Got Talent" ranked #1 on those nets in teens 12-17 and tied for #1 in kids 2-11.
Primetime averages for the week of August 19-25 in adults 18-49 are: CBS, 1.5/5; NBC, 1.3/4; ABC, 1.0/3; Fox, 0.9/3; and CW, 0.3/1. In overall total viewers, the weekly averages were: CBS, 6.1 million; NBC, 4.7 million; ABC, 4.1 million; Fox, 2.6 million; and CW, 0.9 million.
Averages for the 2012-13 Broadcast Year to date are: CBS, 2.4/7; Fox, 2.2/7; NBC, 2.1/6; ABC, 2.0/6; and CW, 0.6/2. In overall total viewers, the season averages are: CBS, 10.2 million; ABC, 7.1 million; NBC, 6.6 million; Fox, 6.1 million; and CW, 1.5 million.
For the 2012-13 broadcast year to date, NBC is running within a tenth of a rating point of #2 and within 0.3 of a point of #1 in adults 18-49, and ranks #2 in adults 25-54 and adults 18-34.
NBC highlights for the week of August 19-25:
Monday: "American Ninja Warrior" (1.5 rating, 5 share in adults 18-49, 4.9 million viewers overall from 8-9 p.m. ET) won the time period among ABC, CBS, NBC and Fox in every key ratings category. "American Ninja Warrior" grew half-hour to half-hour by 14% (to a 1.6 from a 1.4) and has now grown half-hour to half-hour by at least 0.2 of a point with seven of seven telecasts this summer.
"Get Out Alive with Bear Grylls" (1.1/3 in 18-49, 3.4 million viewers overall from 9-10 p.m. ET) ranked #1 in the time period among ABC, CBS, NBC and Fox in adults 18-49.
"Siberia" (0.7/2 in adults 18-49, 1.8 million viewers overall from 10:01-11 p.m. ET) matched its top 18-49 rating since July 15 and was up week to week in total viewers by 4% (to 1.831 million from 1.763 million), making it the top "Siberia" in total viewers since July 29.
Tuesday: NBC ranked #1 for the night in adults 18-49, total viewers and other key measures, led by the #1 show of the night, "America's Got Talent" (2.2/7 in 18-49, 8.5 million viewers overall from 9-11 p.m. ET). "Talent" topped the night's #2 telecast on those nets in 18-49 by a 69% margin (with a 2.2 from 9-11 p.m. vs. the 1.3 from 8-10 for ABC's "Extreme Weight Loss"). In the 9-11 p.m. time period, "Talent" is #1 among ABC, CBS and NBC and Fox in every key ratings measure.
An encore telecast of "Hollywood Game Night" (1.0/3 in 18-49, 3.5 million viewers overall from 8-9 p.m. ET) grew from its first half-hour to its second in every key category, including gains of 22% in 18-49 rating (to a 1.1 from a 0.9) and 27% in women 18-49 (1.4 vs. 1.1).
Wednesday: NBC ranked #1 Wednesday night in total viewers with the #1 show of the night by that measure, "America's Got Talent" (2.1/6 in 18-49, 9.2 million viewers overall from 9-10:01 p.m. ET). Versus the same night last year, "Talent" finished within 0.2 of a rating point in 18-49 (with a 2.1 rating vs. a 2.3) and is up 9% in total viewers (9.4 million vs. 8.6 million).
"Camp" (0.9/3 in adults 18-49, 3.4 million viewers overall from 10:01-11 p.m. ET) maintained its week-ago 18-49 rating. In its first seven weeks, "Camp" has earned NBC's top seven 18-49 ratings in the slot, excluding Stanley Cup Hockey coverage, since May 22.
Thursday: "Hollywood Game Night" (1.2/4 in 18-49, 3.6 million viewers overall from 10-11 p.m. ET) ranked #1 in the hour among ABC, CBS and NBC in 18-49 for a seventh time in seven weeks, and was #1 or tied for #1 among those nets this week in every other key demographic. "Hollywood Game Night" matched a four-week high in 18-49 (best since July 25) and delivered a three-week high in total viewers (best since August 1).
This week's "Hollywood Game Night" generated growth from half-hour to half-hour of 18% (to a 1.3 from a 1.1), marking the sixth time in seven telecasts the show has delivered half-hour growth, despite the 10 p.m. hour. The August 22 "Hollywood Game Night" generated half-hour growth in every key measure.
Friday: "Dateline NBC" (1.0/4 in 18-49, 5.5 million viewers overall from 9-11 p.m. ET) was the top non-sports choice in the time period on ABC, NBC and Fox in adults 18-49, adults 25-54 and total viewers, making this the ninth week in a row "Dateline" has ranked #1 or tied for #1, excluding sports, in its Friday time period among those networks in all three categories. "Dateline" tied for the #1 non-sports telecast of the night on the Big 4 networks and is the #1 non-sports telecast outright on those nets in adults 25-54 and total viewers.
Sunday: NBC won Sunday night among ABC, CBS, NBC and Fox with NBC Sports' coverage of the Minnesota Vikings-San Francisco 49ers NFL Preseason Football game (2.7/8 in 18-49, 8.2 million viewers overall from 8:08-11:02 p.m. ET), which scored the #2 results for any Preseason NFL telecast so far this summer, behind only NBC's August 4 coverage of the Cowboys-Dolphins Hall of Fame Game.
NBC's 2.1 primetime average from 7-11 p.m. ET in 18-49 is the second-highest Sunday average for a Big 4 network since June 16 (ABC's telecast of the NBA Finals), trailing over that span only August 4, the night of the Hall of Fame Game on NBC (3.0 from 7-11 p.m.).