ESPN Digital Media Remains No. 1 Across Platforms in July
For the 11th straight month since Multi-Platform measurement began, ESPN maintains top spot;
ESPN's 91 minutes per user is more than all top 200 sports properties;
15 million sports fans exclusively use ESPN digital on smartphones and tablets
ESPN Digital Media accounted for 28% of all sports category usage across digital platforms in July, nearly twice the average minute audience of No. 2 Yahoo! Sports-NBC Sports Network, and nearly more than the Nos. 2 and 3 sports properties combined, according to comScore's Multi-Platform data.
ESPN has been No. 1 in the sports category in average minute audience, total minutes of usage and total visits every month since comScore began releasing Multi-Platform data in September 2012. Other results from the July comScore Multi-Platform report:
· In total, ESPN digital properties attracted 46.8 million unique visitors, logging 4.3 billion minutes of usage and 558.3 million visits.
· While the Yahoo! Sports-NBC Sports Network aggregated property reached +12% more unique visitors in July -- "unique visitors" include anyone who visits a property as little as once during a month -- ESPN reached +86% more people per minute during the month. This is due to ESPN's vast advantage in time spent per user (90.8 minutes vs. 43.4 minutes).
· The 90.8 minutes per user spent with ESPN digital properties (such as ESPN.com, WatchESPN and ScoreCenter) during July was more time than any of the top 200 sports category entities.
· 32% of ESPN's unique users -- 15.0 million people -- exclusively accessed content on smartphones and tablets, and 45% of all time spent with ESPN digital content came from mobile device users.
· 95,263 people used ESPN digital properties on computers, smartphones and tablets in the average minute throughout July. Among men 18-34, 18-49 and 25-54, ESPN was the 9th most-used digital property in the U.S.
· ESPN was the No. 1 digital sports property for unique visitors across all male demographics in July, leading No. 2 Yahoo! Sports-NBC Sports Network by +24% among men 18-34 and +12% among men 18-49.
Additional results from ESPN Research & Analytics:
· Users watched 251 million ESPN digital video clips. 73% were viewed on computers, 16% on mobile devices and 10% on YouTube.1
· Viewers spent 476 million minutes with WatchESPN and ESPN3 live and on-demand programming across all platforms.1
· ESPN sent 2.8 billion alerts to 27 million people in July, up 71% from a year ago.
ESPN was the most-social TV network in July, with 1.9 million unique users sending 5.5 million tweets about ESPN content. Overall the ESPN networks and ABC sports television content generated 7.7 million social media comments.2 Other key social media metrics:
· ESPN ended July with 8.9 million Facebook fans, while the SportsCenter Facebook page totaled 7.1 million fans.3
· 3.0 million people engaged with the ESPN Facebook page (liked a post, shared a story, left a comment), and 1.6 million engaged with the SportsCenter page.3
· 25.7 million people were reached by ESPN page content on Facebook; 17.7 million by SportsCenter page content. 3
· ESPN had 22.8 million unique followers across all of its Twitter accounts in July.
· ESPN's top five Twitter accounts were @ESPN (6.9 million followers), @SportsCenter (5.6MM), @adamschefter (2.3MM), @billsimmons (2.2MM) and @SportsNation (1.9MM).
· ESPN's Twitter accounts were retweeted or favorited 3.2 million times during the month.4
1 Source: Adobe Site Catalyst
2 Source: SocialGuide
3 Source: Facebook
4 Source: Twitter