or


[08/29/13 - 08:30 AM]
ABC's "The Lookout" Delivers Across-the Board Gains
ABC spins the numbers for Wednesday, August 28.

[via press release from ABC]

ABC's "The Lookout" Delivers Across-the Board Gains

Building on its lead-in during Wednesday's 10 o'clock hour, ABC's The Lookout was up across the board week to week in Total Viewers (+14%), Adults 18-49 (+14%) and Adults 25-54 (+11%). In addition, the ABC newsmagazine improved the hour by wide margins from the year-ago night with original programming, gaining 27% in Total Viewers, 60% in Adults 18-49 and 43% in Adults 25-54.

Quick Take for Wednesday, August 28, 2013 (Fast Affiliate Live + Same Day Ratings)

"ABC's The Lookout" Grows Week to Week and Improves its Hour Year to Year

"ABC's The Lookout" (10:00-11:00 p.m.)

Building on its lead-in during Wednesday's 10 o'clock hour, "ABC's The Lookout" was up across the board week to week in Total Viewers (+14% - 3.3 million vs. 2.9 million), Adults 18-49 (+14% - 0.8/2 vs. 0.7/2) and Adults 25-54 (+11% - 1.0/3 vs. 0.9/3).

· The ABC newsmagazine improved the hour by wide margins from the year-ago night with original programming ("Vote 2012: Republican National Convention" = 2.6 million, 0.5/2 and 0.7/2), gaining 27% in Total Viewers, 60% in Adults 18-49 and 43% in Adults 25-54.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 44% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 08/28/13.





  [august 2013]  
S
M
T
W
T
F
S
    


· NIGHTLINE PRIME (ABC)





most recent ratings | view all posts
[11/14/19 - 08:09 AM]
Wednesday's Broadcast Ratings: "CMA Awards" Put ABC in Front
The Alphabet's annual presentation is on par with a year ago among adults 18-49.

[11/13/19 - 08:13 AM]
Tuesday's Broadcast Ratings: "The Voice," "This Is Us" Top Demos for NBC
The Peacock wins the night among adults 18-49 while CBS is the most-watched network overall.

[11/12/19 - 08:15 AM]
Monday's Broadcast Ratings: FOX Takes Home Adults 18-49 Crown
"9-1-1" powers the network to the top spot in the key demographic.

[11/11/19 - 08:17 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Dominates for NBC
The Peacock's NFL franchise easily wins the night in all categories.

[11/10/19 - 09:14 AM]
Saturday's Broadcast Ratings: FOX Gets Boost from College Football
The network's primetime coverage leads the evening in both total viewers and adults 18-49.

[11/09/19 - 08:26 AM]
Friday's Broadcast Ratings: FOX, "SmackDown" Remain on Top in Demos
The network continues its reign among adults 18-49.

[11/08/19 - 08:12 AM]
Thursday's Broadcast Ratings: No Stopping "Thursday Night Football"
FOX once again takes home top honors in total viewers and adults 18-49.

[11/08/19 - 06:47 AM]
FOX Sports Delivers Powerful Digital October with Most Video Views and Consumption Minutes in Its History
FOX Sports further spins the numbers for the month of October.

[11/07/19 - 08:12 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Continues Its Demo Reign
FOX's reality entry once again leads the night among adults 18-49.

[11/06/19 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC Tops Demos with "The Little Mermaid Live"
Said telecast dominates the evening among adults 18-49.

[11/05/19 - 08:25 AM]
Monday's Broadcast Ratings: FOX, NBC Share Demo Crown
Said duo and ABC all finish in a tight race among adults 18-49.

[11/04/19 - 08:10 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Continues Its Reign
NBC once again takes home top honors in total viewers and adults 18-49.

[11/03/19 - 10:17 AM]
Saturday's Broadcast Ratings: ABC, College Football Lead Demo Race
The Alphabet tops the charts among adults 18-49 while CBS is the most-watched network overall.

[11/02/19 - 08:31 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Returns on Top in Demos
FOX's weekly telecast claims the adults 18-49 crown while CBS is the most-watched network.

[11/01/19 - 08:14 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Top Halloween
The network's NFL coverage cruises to victory in total viewers and adults 18-49.