[09/09/13 - 01:24 PM]
"Hot in Cleveland" Draws 2.5 Million Viewers Each for "The Mary Tyler Moore Show" Reunion and Season Finale
TV Land spins the numbers for Wednesday, September 4.

[via press release from TV Land]


New York, NY - September 9, 2013 - TV Land's "Hot in Cleveland" drew in over 2.5 million total viewers for its historic "The Mary Tyler Moore Show" reunion at 10pm and more than 2.5 million for its cliffhanger finale at 10:30pm, it was announced today by TV Land President Larry W. Jones (Source: Nielsen, 9/4/13, L+3). The highly-anticipated "Mary Tyler Moore" reunion garnered the most total viewers for "Hot in Cleveland" since March 2012 on a Live+3 basis. Both episodes originally premiered on Wednesday, September 4th.

"Two and half million people watched 'Hot in Cleveland,'" said Jones. "And then they did it again."

With the inclusion of three-day DVR playback, the 10pm and the 10:30pm episodes each scored a 1.1 rating in TV Land's target demographic of Adults 25-54, the highest ratings since the live season premiere (Source: Nielsen, 9/4/13, L+3*). Among Women 25-54, the 10pm posted a 1.3 rating and the 10:30pm went up to a 1.4 rating, also the best since the live season premiere in June. The 10pm episode popped for Men 25-54 as well, hitting a 1.0 rating, the best for the show since August 2011. Overall, the 10:30pm finale saw double digit increases with the episode up +70% among Adults 25-54 versus the winter finale. (*All statements in this paragraph from Nielsen, 9/4/13, L+3).

This summer season of "Hot in Cleveland" was up +16% versus the winter season among Adults 25-54 (Source: Nielsen, Most Current: L+7 6/19/13-8/21/13; L+3 8/28/13-9/4/13). This comes as TV Land also saw double digit growth for its series "The Exes" versus its prior season, up +21% for Adults 25-54 (Source: Nielsen, Most Current: L+7 6/19/13-8/21/13; L+3 8/28/13).

About TV Land

TV Land is the programming destination featuring the best in entertainment on all platforms for consumers in their 40s and 50s. Consisting of original programming, classic and contemporary television series acquisitions, hit movies and digital portfolio, TV Land is now seen in over 98 million U.S. Homes.

About Viacom

Viacom (NASDAQ: VIA, VIAB) is home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in more than 160 countries and territories. With approximately 700 million global subscribers, Viacom's leading brands include MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, COMEDY CENTRAL, TV Land, Spike TV, T?3s, Paramount Channel and VIVA. Paramount Pictures, America's oldest film studio and creator of many of the most beloved motion pictures, continues today as a major global producer and distributor of filmed entertainment. Viacom operates a large portfolio of branded digital media experiences, including many of the world's most popular properties for entertainment, community and casual online gaming.

For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.

  [september 2013]  


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