[09/17/13 - 10:33 AM]
ABC Is Up Week to Week in Viewers and Young Adults, Delivering its Biggest Audience in 12 Weeks
ABC spins the numbers for the week of September 9-15.

[via press release from ABC]

Primetime Ratings Report for the week of September 9, 2013 (Based on National Live + Same Day Program Ratings)

ABC Is Up Week to Week in Viewers and Young Adults, Delivering its Biggest Audience in 12 Weeks

ABC's "Miss America Competition" Finishes Among the Week's Top 10 Broadcasts

"Shark Tank Week" Builds from Sunday to Monday by Wide Margins

ABC's "Mistresses" Season Ender Earns the Series' 2nd-Highest Numbers Since July

On Tuesday, ABC's "Shark Tank Week" Builds to its Best Young Adult Number, Posting ABC's Top Non-Sports Adult 18-49 Rating in its Slot in Over 5 Months

On Night 4 of "Shark Tank Week," "Shark Tank" Delivers ABC's Strongest Results in Wednesday's 8pm Hour in Nearly 4 Months

Closing Out "Shark Tank Week" on Thursday, ABC's Replay "Shark Tank" Draws More Viewers than NBC's "Million Second Quiz"

The Season Finale of "Rookie Blue" Builds Week to Week, as the ABC Drama Finishes with its Most-Watched Season in 3 Years

ABC Wins with "Saturday Night Football," Beating Fox's College Football Coverage

"20/20 - Pageant Confidential" Earns Big Increases Over its Last Airing

ABC's "Miss America Competition" Surges to its Highest Numbers Since 2004

Week No. 51

During the week of September 9, 2013, ABC was up over the prior week in Total Viewers (+7% - 4.5 million vs. 4.2 million) and Adults 18-49 (+10% - 1.1/3 vs. 1.0/3) to deliver its biggest audience in 12 weeks - since w/o 6/17/13. Gaining 18% in viewers from the year-ago week (3.8 million on w/o 9/10/12), the Net grew its overall audience year to year for the 3rd straight week and for the 7th time in the last 8 weeks. ABC's "The Miss America Competition," which delivered its highest numbers since 2004, finished among the week's Top 10 most-watched broadcast programs (No. 9) and placed in the Top 15 with Adults 18-49 (No. 14).


"Shark Tank" (8:00-9:00 p.m.)

At 8:00 p.m., ABC's repeat "Shark Tank," in Night 2 of "Shark Tank Week," was up by nearly 1.0 million Total Viewers (4.6 million vs. 3.8 million) and by 20% in Adults 18-49 (1.2/4 vs. 1.0/3) versus Sunday's telecast in Night 1 of "Shark Tank Week."

"Mistresses" (9:00-10:01 p.m.)

At 9:00 p.m., ABC's "Mistresses" season finale posted the freshman series' 2nd-best numbers since July in both Total Viewers (3.9 million) and Adults 18-49 (1.1/3) - since 7/29/13.

"Castle" (10:01-11:00 p.m.)

A rebroadcast of ABC's "Castle" more than doubled the Total Viewer audience of NBC's original "Siberia" in the time slot (+133% - 4.2 million vs. 1.8 million), while leading the NBC program by 50% in Adults 18-49 (0.9/3 vs. 0.6/2). "Castle" was up compared to its year-ago telecast in both Nielsen measures (4.1 million and 0.7/2 on 9/10/12).


"Shark Tank" (8:00-9:00 p.m.)

Building for the 2nd consecutive night to its best numbers yet, Night 3 of ABC's "Shark Tank Week" was up over its Monday telecast in Total Viewers (+2% - 4.7 million vs. 4.6 million) and Adults 18-49 (+8% - 1.3/4 vs. 1.2/4).

· "Shark Tank" delivered ABC's highest non-sports Adult 18-49 rating in the hour in over 5 months - since 4/2/13.

· From 8:00-9:00 p.m. on Tuesday, ABC's repeat "Shark Tank" ranked No. 1 among the major networks with Men 18-49 (1.1/4), tying Night 2 of NBC's highly-promoted "Million Second Quiz." In addition against original programming on NBC ("Million Second Quiz") and Fox ("SYTYCD"), the "Shark Tank" encore paced within 2-tenths of a rating point of the hour's lead in Adults 18-49. Wednesday "Shark Tank" (8:00-9:00 p.m.) From 8:00-9:00 p.m. on Wednesday, ABC's repeat "Shark Tank" nearly caught NBC's "Million Second Quiz" in Adults 18-49 (pacing within 1-tenth of a rating point and tied in audience share - 1.2/4 vs. 1.3/4), and beat the highly-promoted NBC show by double-digits with key Men: +20% in Men 18-49 and +15% in Men 25-54.

· In Total Viewers (4.9 million) and Adults 18-49 (1.2/4), "Shark Tank" delivered ABC's best numbers in the hour in nearly 4 months - since the final night of the season on 5/22/13.

· Despite facing stiff original competition in the hour from the season premiere of Fox's "The X Factor" and CBS' "Big Brother," Night 4 of "Shark Tank Week" was the most-watched.


"Shark Tank" (8:00-9:00 p.m.)

On the fifth and final night of ABC's "Shark Tank Week," a special repeat "Shark Tank" drew more viewers than NBC's "Million Second Quiz" (+2% - 4.3 million vs. 4.2 million).

"Rookie Blue" (10:01-11:00 p.m.)

During the 10 o'clock hour, ABC's season finale of "Rookie Blue" rose sharply week to week in viewers (+12% - 4.7 million vs. 4.2 million) and Adults 25-54 (+8% - 1/3/4 vs. 1.2/3) to deliver 3-week highs - since 8/22/13. "Rookie Blue" ranked as the No. 1 most-watched series in its hour for the 10th straight week. The ABC drama also finished as the top-rated series in the hour in Adults 25-54.

· On average during its fourth season run, "Rookie Blue" was up 6% summer to summer in Total Viewers (6.6 million vs. 6.2 million), posting its most-watched season in 3 years - since Summer 2010.


With college football coverage (Notre Dame at Purdue), ABC won Saturday in Total Viewers and Adults 18-49, beating Fox with college football (from 8:00-10:00 p.m.) by 39% in Total Viewers (4.6 million vs. 3.3 million) and by 8% in Adults 18-49 (1.3/5 vs. 1.2/4). ABC was Saturday's No. 1 broadcaster for the 4th week running in both viewers and young adults.

· Airing from 8:07-11:36 p.m., "Saturday Night Football" ranked as the night's No. 1 TV program for the 2nd telecast in a row in Adults 18-49 (1.4/5).


"20/20 - Pageant Confidential: The Road to Miss America" (8:00-9:00 p.m.)

During the 8 o'clock hour, "20/20 - Pageant Confidential: The Road to Miss America" earned strong increases with Total Viewers (+40% - 4.2 million vs. 3.0 million) and Adults 18-49 (+50% - 0.9/2 vs. 0.6/2) over the special's most recent airing (on 01/12/13) leading into the competition.

"The 2014 Miss America Competition" (9:00-11:00 p.m.)

Opposite strong competition from NBC's "Sunday Night Football" (Seattle vs. San Francisco) and CBS' NFL overrun-inflated lineup, ABC's Sunday 9:00-11:00 p.m. broadcast of "The 2014 Miss America Competition" surged over its most recent telecast in Total Viewers (+21% - 8.6 million vs. 7.1 million) and Adults 18-49 (+25% - 2.0/5 vs. 1.6/4) to deliver the program's best numbers since 2004. Hosted by ABC's Chris Harrison and Lara Spencer, "Miss America" recorded its 4th straight year of viewership gains. ABC was the No. 1 non-sports network in the time period with viewers and young adults.

· Building steadily throughout its 2-hour telecast, the numbers for "The 2014 Miss America Competition" grew by 3.0 million viewers and by 44% in young adults from its first half-hour to its final half-hour. During its final half-hour from 10:30-11:00 p.m., as Miss New York Nina Davuluri was crowned, "The Miss America Competition" drew 10.0 million viewers and a 2.3 rating, 6 share with young adults.

· In Total Viewers and Adults 18-49, ABC earned its strongest entertainment numbers in the time slot in 4 months - since 5/19/13.

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 09/09/13.

  [september 2013]  

· 20/20 (ABC)

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