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[09/24/13 - 08:46 AM]
2nd Season Premiere of "Katie" Opens at Over 6-Month Highs Across the Board
Disney-ABC Domestic Television spins the numbers for the week of September 9-13.

[via press release from Disney-ABC Domestic Television]

Ratings Report, Week of September 9, 2013 (National Live + Same Day Program Ratings)

2nd Season Premiere of "Katie" Opens at Over 6-Month Highs Across the Board

"Katie" Nearly Matches its Big Year-Ago Premiere Week Delivery in U.S. Homes

During Premiere Week, "Katie" Finishes Among the Top 5 Syndicated Talk Shows

"Katie" National Ratings - Week 1

Based on National ratings for its second season premiere week (w/o 9/9/13), "Katie" shot up by double digits week to week in Households (+19% - 1.9 rating vs. 1.6 rating), Total Viewers (+22% - 2.388 million vs. 1.962 million) and Women 25-54 (+29% - 0.9 rating vs. 0.7 rating). In fact, "Katie" scored its highest Household rating and largest audience in more than 6 months and matched its highest Women 25-54 rating in 7 months - since w/o 2/25/13 and w/o 2/4/13, respectively.

· "Katie" nearly matched its big year-ago debut week in Households, pacing within 1-tenth of a rating point (1.9 rating vs. 2.0 rating on w/o 9/10/12).

· During premiere week, "Katie" finished among the Top 5 syndicated talk shows in U.S. Homes (No. 5).

"Katie" is executive-produced by Katie Couric and Rachel Miskowiec and is distributed by Disney-ABC Domestic Television.

Source: The Nielsen Company, National Live + Same Day Program Ratings, week of 09/09/13.





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