[09/24/13 - 04:03 PM]
ABC's Primetime Spikes to 13-Week Highs in Viewers and Young Adults
ABC spins the numbers for the week of September 16-22.

[via press release from ABC]

Primetime Ratings Report for the week of September 16, 2013 (Based on National Live + Same Day Program Ratings)

ABC's Primetime Spikes to 13-Week Highs in Viewers and Young Adults

"DWTS" Premieres as the Week's Most-Watched Entertainment Series

ABC Finishes the 52-Week Broadcast Season as the No. 2 Most-Watched Net

ABC Wins Monday with its Largest Audience on the Night Since April

"DWTS" Opener is Up Year to Year in Viewers (+13%) and Adults 18-49 (+24%)

ABC's "Castle" Delivers Most-Watched Repeat Telecast Since April

The Network Premiere of Marvel's "Iron Man 2" Boosts ABC to its Most-Watched Tuesday in 2 Months and its Top Non-Sports Adult 18-49 Performance Since May

On its Season Finale, ABC's "Wipeout" Grows by 17% Over the Prior Week

With the Season Premieres of "Last Man Standing," "The Neighbors" and "Shark Tank" Leading into "20/20," ABC Wins Friday in Viewers and Adults 18-49

ABC's Season Premiere of "Shark Tank" Ranks as Friday's No. 1 TV Show, As the Series Delivers its Strongest-Ever Season Premiere Performance

A Surging "20/20" Generates its Biggest Audience Since Early May

ABC's "Saturday Night Football" is No. 1 on the Night in Viewers and Adults 18-49

Week No. 52

During the week of September 16, 2013, ABC surged week to week in Total Viewers (+20% - 5.4 million vs. 4.5 million) and Adults 18-49 (+18% - 1.3/4 vs. 1.1/3) to earn 13-week highs - best since w/o 6/17/13. Growing by double digits from its year-ago premiere, ABC's "DWTS" finished as the week's most-watched entertainment series and ranked among the Top 5 broadcast programs in Adults 18-49. ABC's fifth season opener of "Shark Tank" turned in the series' most-watched-ever season opener and landed among the weekly Top 20, despite airing on a Friday. ABC's "20/20," which drew its biggest audience since early May, was the week's No. 1 newsmagazine in Total Viewers and key Adults (AD18-49/AD25-54).

2012-13 52-Week Broadcast Season: Moving up two ranking positions from the prior season, ABC (7.0 million) finished the complete 52-week season as the No. 2 most-watched network with a 4% advantage over an NFL-driven NBC (6.7 million) and a 17% advantage over Fox (6.0 million).


Featuring the 17th season premiere of "DWTS" and an encore "Castle," ABC was Monday's most-watched broadcast network (13.0 million) with its biggest audience on the night since April - since 4/22/13. In addition among Adults 18-49 (3.1/9), ABC's "Dancing" premiere beat out its competition from 8:00-10:00 p.m., leading Fox's season premieres ("Bones"/"Sleepy Hollow" - 2.9/8) in the 2-hour time period by 7% and NBC's originals ("Million Second Quiz"/"American Ninja Warrior" season finale - 1.3/4) by 138%.

"Dancing with the Stars" (8:00-10:01 p.m.)

Building steadily throughout its opener and growing year over year, ABC's "Dancing with the Stars" ranked as Monday's most-watched TV show - (16.0 million), drawing the biggest audience for any TV series telecast since May - since 5/14/13. "Dancing" was up from its year-ago season opener (9/24/12) by 13% in Total Viewers (16.0 million vs. 14.1 million) and by 24% in Adults 18-49 (3.1/9 vs. 2.5/7), marking the show's strongest telecast since March 18, 2013.

Social Activity:

· Facebook: On Facebook Monday night, 652,000 unique users had 768,000 total interactions related to "Dancing with the Stars." Top 5 social moments on Facebook: No. 1 - Bill Nye's "Weird Science" dance and low scores, No. 2 - Valerie's dance and reaction, No. 3 - Amber's dance and great scores, No. 4 - Snooki's dance and reaction and No. 5 - Jack's dance and his parents' reaction.

· Twitter: "DWTS" was the No. 1 most social series on television Monday night with 230,243 tweets (up +137% vs. last year's premiere on 9/24/12, which delivered 97,166 tweets). "DWTS" dominated the competition, outperforming the premiere of Fox's "Sleepy Hollow" series premiere by +283% (60,110 tweets) and CBS' finale of "Under the Dome" by +611% (32,363 tweets).

"Castle" (10:01-11:00 p.m.)

During the 10:00 p.m. hour, just one week before its season premiere, ABC's "Castle" delivered its most-watched repeat telecast (6.8 million) since April (4/8/13).


"ABC Movie of the Week: Iron Man 2" (8:00-11:00 p.m.)

Featuring the network premiere of "Iron Man 2" on Tuesday, opposite Fox's season premieres and NBC's unscripted originals ("MSQ"/"America's Got Talent" penultimate episode), ABC was up by double digits week to week in Total Viewers (+15% - 3.8 million vs. 3.3 million) and Adults 18-49 (+33% - 1.2/4 vs. 0.9/3).

· With the 2010 Marvel theatrical, ABC drew its largest Tuesday audience in 2 months and earned its highest non-sports young adult number on the night since May - since 7/23/13 and 5/28/13, respectively.


"Wipeout" (8:00-9:00 p.m.)

Building 17% over the prior week (3.5 million vs. 3.0 million), the season finale of ABC's "Wipeout" drew the show's biggest audience in 3 weeks.


With season premieres of "Last Man Standing," "The Neighbors" and "Shark Tank" into "20/20," ABC dominated Friday night in Total Viewers (6.0 million) and Adults 18-49 (1.5/5), claiming the No. 1 show of the night with "Shark Tank." The Net delivered its most-watched Friday in 6 months - since 3/22/13.

"Last Man Standing" (8:00-8:31 p.m.)

In the 8:00 p.m. half-hour, ABC's season premiere of "Last Man Standing" led the pack in Total Viewers (6.7 million) and Adults 18-49 (1.5/6), finishing as the No. 2 TV show of the night on both measures, behind only "Shark Tank."

"The Neighbors" (8:31-9:00 p.m.)

With solid retention on its new night at 8:30 p.m., ABC's season premiere of "The Neighbors" ranked as the No. 1 program in its half-hour in Adults 18-49 (1.2/4-tie), Adults 25-54 (1.7/5) and Teens 12-17 (0.6/3-tie) on the major networks.

"Shark Tank" (9:00-10:01 p.m.)

Spiking over its lead-in by 50% in Adults 18-49 (1.8/6) and building from start to finish, the season premiere of ABC's "Shark Tank" ranked No. 1 in the 9 o'clock hour, leading its nearest competition by 64% in the hour (NBC's "Dateline" = 1.1/4). "Shark Tank" just came off its best-ever season and summer, up by 17% and 20% in Adults 18-49 year to year, respectively. "Shark Tank" was ABC's most social prime series on Friday delivering 13,206 tweets - which is up 21% from its premiere last fall (10,894 tweets) and up 22% from the finale in May (10,818 tweets).

· Up over last year's opener in Total Viewers (+8% - 6.9 million vs. 6.4 million) and retaining 100% with young adults, "Shark Tank" marked its strongest-ever season premiere.

"20/20" (10:01-11:00 p.m.)

ABC's "20/20" won the 10 o'clock hour, beating the second hour of NBC's 2-hour "Dateline" by 8% in Adults 18-49 (1.3/5 vs. 1.2/4) and by 25% in Adults 25-54 (2.0/6 vs. 1.6/5). Anchored by Elizabeth Vargas and David Muir, ABC's "20/20" featured reports on nasty neighbors.

· Growing week to week in Total Viewers (+19% - 5.6 million vs. 4.7 million), Adults 18-49 (+18% - 1.3/5 vs. 1.1/4) and Adults 25-54 (+25% - 2.0/6 vs. 1.6/5), "20/20" drew its biggest audience since May and its highest Adult ratings since June - since 5/10/13 and 6/21/13, respectively.


With coverage of "Saturday Night Football" (Kansas St. at Texas/Miami at Connecticut), ABC ranked No. 1 on the night, beating Fox's college football coverage (8:00-10:00 p.m.) for the 2nd week in a row in Total Viewers (+206% - 5.2 million vs. 1.7 million) and Adults 18-49 (+200% - 1.5/5 vs. 0.5/2). ABC soared week to week by 13% in Total Viewers and by 15% in Adults 18-49 (4.6 million and 1.3/5 on w/o 9/14/13).

· ABC's "Saturday Night Football" easily qualified as the No. 1 TV program of the evening in viewers (5.7 million) and, for its 3rd straight telecast, among young adults (1.7/6).

· ABC's Saturday night game was up over the prior week's match-up (Notre Dame at Purdue = 4.8 million and 1.4/5) by 19% in Total Viewers and by 21% in Adults 18-49.

· "Saturday Night Football" grew its overall audience over the year-ago game (Clemson at Florida State on 9/22/12= 4.7 million) by 1.0 million viewers.

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 09/16/13.

  [september 2013]  

· 20/20 (ABC)

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