Keep in mind that the fast-affiliate Nielsens that came in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and typically understate live NFL telecasts. Despite that, NBC is currently #1 for the night among ABC, CBS, NBC and Fox in adults 18-49, total viewers and all other key measures in the fast-affiliate ratings.
· In metered-market results, which are time zone-adjusted, the 13.6/22 in metered-market households from 8:30-11:15 p.m. ET for NBC Sports' coverage of last night's New England Patriots-Atlanta Falcons game is the #1 rating of the night (excluding Fox's NFL overrun).
· In fact, the 13.6 for Patriots-Falcons is the #1 primetime rating of premiere week by more than a full rating point (13.6 vs. 12.5 for CBS's #2 "NCIS") in metered-market households.
· "Sunday Night Football" led NBC to the Sunday primetime victory in 7-11 p.m. averages in metered-market households, topping the #2 broadcast net, CBS, by 53% (10.4/17 vs. 6.8/11).
· The top five markets were: Boston 36.0/55; Providence 28.2/41; Atlanta 27.2/40; New Orleans 25.6/35; and Richmond 18.3/26
NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.