PATRIOTS-FALCONS ON NBC SUNDAY NIGHT FOOTBALL TOPS ALL "PREMIERE WEEK" PRIMETIME PROGRAMMING IN RATING, VIEWERSHIP & DEMOS

Since SNF on NBC Debut in 2006, NBC NFL Games Account for 22 of 40 September Primetime Shows on All Networks to Average 20+ Million Viewers

NBC NFL Telecasts Averaging 22.6 Million Viewers This Season

STAMFORD, Conn. - October 1, 2013 - The New England Patriots-Atlanta Falcons matchup on Sunday Night Football was the most-watched primetime program in "Premiere Week" drawing an average of 20.5 million viewers on NBC, according to official national data released today by The Nielsen Company.

In addition to ranking #1 in viewership, the 30-23 Patriots victory on Sunday Night Football (8:31-11:17 PM ET) posted Premiere Week's highest primetime rating (12.5/20) and was primetime's top show in the Adults and Men 18-49, 18-34 and 25-54 demographics.

Since NBC's Sunday Night Football debut in 2006, NBC's NFL games have accounted for the majority of big audience, "appointment viewing" primetime telecasts in the month of September. Of the 40 regularly-scheduled primetime telecasts in September since 2006 to average 20+ million viewers - 22 (or 55%) are NBC NFL telecasts.

Through five NFL telecasts, NBC is averaging 22.6 million viewers -- the fourth consecutive year with a 22.5+ million average at this point in the season.

TOP METERED MARKETS FOR PATRIOTS-FALCONS:
1. Boston 36.0/55
2. Providence 28.2/41
3. Atlanta 27.2/40
4. New Orleans 25.6/35
5. Richmond 18.3/26
6. Sacramento 17.7/31
7. San Diego 16.6/28
8. Las Vegas 16.1/26
9. Charlotte 15.9/26
10. Norfolk 15.8/23

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