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[10/02/13 - 10:32 AM]
ABC Is #1 with Upscale Adults 18-49 During Premiere Week
ABC further spins the numbers for the week of September 23-29.

[via press release from ABC]

ABC Is #1 with Upscale Adults 18-49 During Premiere Week

Based on Nielsen's just-released NAD (National Audience Demographics) Live + Same Day Non-Sports Ratings for Premiere Week:

· ABC finished as the #1 network by wide margins during season premiere week (w/o 9/23/13) among Upscale Adults 18-49 (AD18-49 in $100K+ annual income homes = 2.8 rating) in the non-sports averages, leading by double-digit percentages over NBC (+17% - 2.4 rating), CBS (+22% - 2.3 rating) and Fox (+47% - 1.9 rating). In addition, ABC also delivered the top ranks in other key Upscale categories, including $150k+ annual income and 4+ years of college.

· ABC aired 7 of the Top 15 regular entertainment broadcasts during the first week of the season with Upscale Adults 18-49 (AD18-49 in $100K+ annual income homes), including the Top 2 shows: "Modern Family" (6.8 rating) - #1, "Marvel's Agents of S.H.I.E.L.D." (6.2 rating) - #2, "Grey's Anatomy" (3.9 rating) - #9, "The Goldbergs" (3.6 rating) - #10, "The Middle" (3.2 rating) and "Revenge" (3.2 rating) tied at #11 and "Nashville" (3.1 rating) - #13.

· Reporting an annual median income of $80,400 for its young adult audience (up from $77,700 on the year-ago week), ABC's "Modern Family" drew premiere week's highest median income for any broadcast TV show.

Upscale Adult 18-49 Live+SD Ratings
9/23/13-9/29/13

Rating
ABC CBS NBC FOX
$100+ Income 2.8 2.3 2.4 1.9
4+ Yrs College 2.7 2.3 2.5 1.9
$150+ Income 2.9 2.3 2.3 1.6

AD18-49 Ratings in $100k+ Annnual Income Homes
Top 15 Regular Entertainment Telecasts for Premiere Week

Net Program Rating
ABC MODERN FAMILY 6.8
ABC MARVEL AGENTS S.H.I.E.L.D 6.2
CBS BIG BANG THEORY, THE 6.2
NBC VOICE 4.8
NBC VOICE-TUE 4.7
CBS HOW I MET YOUR MOTHER 4.1
NBC BLACKLIST 4.0
CBS CRAZY ONES, THE 3.9
ABC GREY'S ANATOMY 3.9
ABC GOLDBERGS, THE 3.6
ABC MIDDLE, THE 3.2
ABC REVENGE 3.2
ABC NASHVILLE 3.1
CBS NCIS 3.1
CBS AMAZING RACE 3.0





  [october 2013]  
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W
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· AMAZING RACE, THE (CBS)
· BIG BANG THEORY, THE (CBS)
· BLACKLIST, THE (NBC)
· CRAZY ONES, THE (CBS)
· GOLDBERGS, THE (ABC)
· GREY'S ANATOMY (ABC)
· HOW I MET YOUR MOTHER (CBS)
· MARVEL'S AGENTS OF SHIELD (ABC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· NASHVILLE (ABC)
· NCIS (CBS)
· REVENGE (ABC)
· VOICE, THE (NBC)











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