BRAVO MEDIA DELIVERS BEST THIRD QUARTER EVER AMONG TOTAL VIEWERS, UP DOUBLE DIGITS ACROSS ALL KEY DEMOS
Bravo Ranks #10 Year-To-Date with A18-49 and #8 with A25-54
NEW YORK - October 3, 2013 - Bravo Media hits a high note delivering its best third quarter in the network's history among total viewers and delivers double digit growth among all key demos versus 3Q12, according to Nielsen. Bravo ranks No. 10 in primetime among all cable entertainment networks in the P18-49 demo and No. 8 with P25-54, 2013 to-date. Bravo averaged 544,000 P18-49 (up +10% vs. 3Q12's 496,000), 591,000 P25-54 (up +11% vs. 3Q12's 532,000), and nearly one million total viewers (up +12% vs. 3Q12's 862,000) in primetime for 3Q13. The network also maintains its No. 1 position as having the most affluent, educated and engaged audience in cable entertainment. Through three quarters, Bravo is on pace to deliver its eighth consecutive best year ever among P25-54 and total viewers.
Third quarter was fueled by returning hits including "The Real Housewives of New Jersey," which averaged 1.9 million P18-49, over 2 million in P25-54 and over 3 million total viewers in its fifth season, making Bravo the No. 1 cable network in the Sunday 8P hour throughout the season and a record-breaking second season of "Million Dollar Listing NY." Currently, the sixth season of "Million Dollar Listing LA" is pacing to be the most-watched season of the "Million Dollar Listing" franchise. "The Real Housewives of Miami" season three is up 10% among P18-49 averaging 908,000 viewers in the demo, up 14% among P25-54 averaging nearly 1 million and up +8% among total viewers averaging 1.4 million. Freshman series "Below Deck" averaged over 1 million P18-49, over 1 million P25-54, and 1.7 million total viewers and "Tamra's OC Wedding" averaged 1.7 million total viewers. Bravo's late night interactive talk show "Watch What Happens Live" hosted by Andy Cohen, is averaging 491,000 P18-49, 566,000 P25-54, and 910,000 total viewers in its tenth season through 56 episodes.
Source: Nielsen Media Research, L7 data through 9/15/13 blended with LS data through 9/29/13 unless otherwise noted. NHI calendar 3Q13 vs. 3Q12, and 2013 to-date, press prime= M-Su 8p-11p, cable entertainment ranks include all measured ad-supported cable entertainment networks that air in more than 50% of primetime (M-Su 8p-11p), engaging: Nielsen TV Brand Effect (IAG), 2013 through 9/22/13, P18-49, nonsports, primetime, ranked against IAG measured cable networks, affluent/educated- P18-49 UD $100K+ W/1+College=Yes VPVH for ad-supported cable entertainment nets that aired through the entirety of 2013TD- 12/31/12-9/29/13, hour cable ranks based on all measured cable networks, Sunday 8P hour rank- P18-49, P25-54, P2+ AA(000), most watched MDL season- P2+ AA(000), season six TD vs. completed seasons of franchise, other season over season pacing- current season TD compared to prior season through equivalent number of episodes.