[10/03/13 - 09:40 AM]
"Survivor" and "CSI" Sweep Time Periods in Viewers and Key Demos with Week-to-Week Growth
CBS spins the numbers for Wednesday, October 2.

[via press release from CBS]


"Criminal Minds" Wins Time Period in Viewers and is the Night's Most Watched Program

CBS Places First on Wednesday in Viewers, Adults 18-49 and Adults 25-54

SURVIVOR: BLOOD vs. WATER and CSI: CRIME SCENE INVESTIGATION won their time periods in all key measures with week-to-week growth, leading CBS to a nightly win in viewers, adults 18-49 (tie) and adults 25-54, according to Nielsen preliminary live plus same day ratings for Oct. 2.

SURVIVOR: BLOOD vs. WATER was first in viewers (10.05m), adults 25-54 (3.5/10) and adults 18-49 (2.6/08). Compared to last week, SURVIVOR was up +3% in adults 25-54 (from 3.4/09), +8% in adults 18-49 (from 2.4/08) and added +510,000 viewers (from 9.54m +5%).

CRIMINAL MINDS was first in viewers (11.01m) and second in both adults 25-54 (3.6/09) and adults 18-49 (2.7/07). CRIMINAL MINDS was the night's most-watched program.

CSI: CRIME SCENE INVESTIGATION was first in viewers (9.53m), adults 25-54 (2.8/07) and adults 18-49 (2.1/07). Compared to last week's season premiere, CSI was up +5% in adults 18-49 (from 2.0/06) and added +410,000 viewers (from 9.12m, +4%).

For the night, CBS was first in viewers (10.20m), adults 25-54 (3.3/09) and tied for first in adults 18-49 (2.5/07, with ABC).

Updated Wednesday ratings will be available later today.

Editor's Note: Television viewing on platforms such as DVR, video-on-demand and online streaming continues to grow at a fast pace. Last season during premiere week, Live+7 CBS audiences grew 20% over Live+SD in total viewers, up from 17% in 2012. In A18-49, Live+7 levels grew 29% from Live+SD, up from 23% one year ago. Additionally, many CBS shows experienced as much as a 50% increase in total viewers once full 30-day multi-platform audiences were accounted for. In an effort to quantify how much non-linear viewing adds to Live+SD audiences, CBS Research will provide estimates for series which will include DVR playback as well as multi-platform viewership.

  [october 2013]  


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