TLC'S SEASON PREMIERE OF "LONG ISLAND MEDIUM" BRINGS RATINGS AND SOCIAL MEDIA RANKINGS TO A HIGHER LEVEL
--Season premiere episode ranked #1 at 9pm in all cable among W25-54--
--LONG ISLAND MEDIUM delivered 2.6 P2+ viewers, beating Lifetime, Bravo, and E! -
--Premiere episode ranked as the network's best social media night ever, ranking#1 among all TV excluding sports--
(New York, NY) - On Sunday, October 6, TLC premiered the new season of its hit series LONG ISLAND MEDIUM with an unprecedented live Twitter event where four lucky viewers won readings with Theresa along with an all-expenses-paid trip to NY. The new season premiered as the #1 program on cable (excluding sports) among P2+ viewers, delivering 2.6 P2+ viewers and beating Lifetime's new series Witches of East End, Bravo's Real Housewives of New Jersey, and E!'s Keeping up with the Kardashians, and as the #2 program among all cable with W25-54. Sunday night's premiere episode was also the series' highest rated episode in nearly a year with HH, P2+, W25-54/18-49 and P18-49. It garnered a 2.0 HH rating, a 1.8 W25-54, a 1.4 W18-49, a 1.0 W18-34 rating and outperformed its previous season premiere average by double-digits among HH, P2+ and P/W25-54/18-49/18-34.
The Twitter-fueled LONG ISLAND MEDIUM event, which also featured dozens of real-time fan Tweets on air, dominated social conversation. The series ranked #1 among all TV programs, excluding sports, and the daytime marathon and primetime premiere nabbed 12 of the top 15 spots across all TV episodes for the day (Source: SocialGuide). Generating more than one million Tweets throughout the day, LONG ISLAND MEDIUM drove TLC's most social night ever - with upwards of 165,000 fans of Caputo tweeting while watching the show. The #LongIslandMedium hashtag was used more than 880,000 times - trending on Twitter in the U.S. along with eight other terms and hashtags.
TLC's new series ALASKAN WOMEN LOOKING FOR LOVE also debuted to a strong start with a 1.2 HH, a 1.2 W25-54 and averaged 1.6M P2+ viewers. The new series out-delivered TLC's 2013 to-date Prime Premiere average by double-digits among HH, P2+ and P25-54 and W25-54/18-49/18-34 in ratings and delivery.
Source: Nielsen, L+SD, 10/6/13 or as dated. L+SD Rtg/(000s).
LONG ISLAND MEDIUM is produced by Magilla Entertainment for TLC.
ALASKAN WOMEN LOOKING FOR LOVE is produced by Jarrett Creative for TLC.
TLC is a global brand that celebrates extraordinary people and relatable life moments through innovative nonfiction programming. A top 10 cable network in key female demos, TLC has built successful consumer brands around series including Cake Boss, and has transformed Fridays into "BrideDay" with a lineup of wedding-themed programming anchored by the Say Yes To The Dress franchise. In 2012, TLC had 28 series averaging 1 million P2+ viewers or more, including four series that averaged 2 million P2+ viewers or more: Here Comes Honey Boo Boo, Breaking Amish, Long Island Medium, and Sister Wives.
TLC is available in more than 99 million homes in the US and more than 300 million households in over 150 markets internationally. A destination online, TLC.com offers in-depth fan sites, exclusive video content, and original editorial covering style, home, food, and more. Fans can also interact with TLC via On Demand services, on mobile platforms, and through social media such as Facebook or @TLC on Twitter. TLC is part of Discovery Communications (NASDAQ: DISCA,DISCB, DISCK), the world's number one nonfiction media company reaching more than 1.8 billion cumulative subscribers in 218 countries and territories.