or


[10/09/13 - 02:14 PM]
Multiplatform Viewing: ABC's "Scandal" Premiere Surges 91% Over Last Year to 17.8 Million
ABC further spins the numbers for Thursday, October 3.

[via press release from ABC]

Multiplatform Viewing: ABC's "Scandal" Premiere Surges 91% Over Last Year to 17.8 Million

· Total Viewer Multiplatform: When looking at TV based on the Total Viewer average audience, the premiere drew 10.5 million total viewers in the Live + Same Day window, plus an additional 2.8 million timeshifted viewers in days 1-3. The Tuesday encore garnered 3.0 million viewers (Live + Same Day), and the episode was viewed 1.4 million times across ABC's Full Episode Player and Hulu over its first 5 days.

· Year to Year: Scandal's total multiplatform viewing grew by +91% over its season premiere last year. Even without the inclusion of this year's encore, Scandal's TV viewing grew +51% and online viewing nearly tripled (+186%).

· Social: The premiere of Scandal at 10pm delivered 713k tweets, which was the show's highest social delivery to date and the highest for any broadcast series telecast this season. The premiere was up +22% from May's season finale (583k tweets) and up +714% from last fall's premiere (88k tweets). The premiere of Scandal ranked #1 for the week as the most social broadcast program.





  [october 2013]  
S
M
T
W
T
F
S
  


· SCANDAL (ABC)









most recent ratings | view all posts
[05/05/15 - 12:24 PM]
Hallmark Movies & Mysteries' Original Movie, "Murder, She Baked: A Chocolate Chip Cookie Mystery" Becomes the Network's Most-Watched Film Among W25-54, Households, and Total Viewers
The Hallmark Channel spins the numbers for Saturday, May 2.

[05/05/15 - 08:35 AM]
Monday's Broadcast Ratings: "The Voice" Extends Demo Win Streak to Four Weeks
The Peacock's reality franchise is still the show to beat on Mondays among adults 18-49.

[05/04/15 - 12:03 PM]
Lifetime(R) Original Movie "Cleveland Abduction" Delivers 3.1 Million Viewers in World Premiere
Lifetime spins the numbers for Saturday, May 2.

[05/04/15 - 10:51 AM]
"The Big Bang Theory" Is The Week's Top Program in Viewer and Adult 18-49 Live Plus 7-Day Lift
CBS further spins the numbers for the week of April 13-19.

[05/04/15 - 10:36 AM]
Live + 7 Day Ratings: ABC Has 4 of the Week's Top 10 Biggest Broadcast Gainers in Adults 18-49
ABC further spins the numbers for the week of April 13-19.

[05/04/15 - 08:44 AM]
"A.D. The Bible Continues," "American Odyssey" Maintain 100% of Last Week's 18-49 Ratings
NBC spins the numbers for Sunday, May 3.

[05/04/15 - 08:37 AM]
ABC Wins Its 2nd Straight May Sweep Sunday in Adults 18-49
ABC spins the numbers for Sunday, May 3.

[05/04/15 - 08:34 AM]
Sunday's Broadcast Ratings: "Once Upon a Time," "Secrets & Lies" Top Demos for ABC
The Alphabet is the top broadcast network among adults 18-49 last night.

[05/03/15 - 09:30 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "48 Hours" tops both total viewers and adults 18-49 last night.

[05/03/15 - 09:28 AM]
"Saturday Night Live," With Host Scarlett Johansson, Ranks as the #1 Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, May 2.

[05/02/15 - 09:23 AM]
"Dateline NBC" Delivers Its Most-Watched Friday in Four Weeks
NBC spins the numbers for Friday, May 1.

[05/02/15 - 09:07 AM]
Friday's Broadcast Ratings: "Shark Tank," "Beyond the Tank" Top Demos for ABC
The Alphabet is the network to beat among adults 18-49 last night.

[05/02/15 - 08:36 AM]
ABC Is #1 for 4th Straight Friday in Adults 18-49 - "Beyond the Tank" Opens Strong
ABC spins the numbers for Friday, May 1.

[05/01/15 - 01:19 PM]
Investigation Discovery Clinches Spot as Top 10 Network for Women in Prime in April
Investigation Discovery spins the numbers for the month of April.

[05/01/15 - 01:12 PM]
Discovery Channel Delivers Best April Ever in Men
Discovery spins the numbers for the month of April.