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[10/09/13 - 08:34 AM]
"SHIELD" Holds Strong in Week 3 and Moves Up to #1 at 8pm
ABC spins the numbers for Tuesday, October 8.

[via press release from ABC]

"SHIELD" Holds Strong in Week 3 and Moves Up to #1 at 8pm

Marvel's Agents of S.H.I.E.L.D. (8-9pm - 7.7 million and 2.8/9 in AD18-49): Pacing within 3-tenths of the prior week's Fast Affiliate rating - (3.1/10 - Please note: last week the show went up 2-tenths of a rating point in the Nationals to a 3.3 rating), ABC's Marvel's Agents of S.H.I.E.L.D. ranked #1 in the 8pm hour, tying NBC's The Voice (2.8/9) and beating in CBS' NCIS (2.7/8). It was the #2 TV show on Tuesday in Adults 18-49, just 1-tenth shy of NBC's 2-hour The Voice for #1. For the 3rd week in a row, the ABC drama dominated its hour across all key Men demos (M18-34/M18-49/M25-54) to rank as Tuesday's #1 TV show on all 3 measures.

· The season's #1 new show, S.H.I.E.L.D. more than doubled ABC's Adult 18-49 delivery in the hour from the year-ago night (+115% over a Dancing special at 1.3/4).

· Delivering increasing gains in early TV playback (+48% in Week 2 vs. +38% in Week 1), S.H.I.E.L.D.'s 2.8 Live + Same Day rating is projected to go up to a 4.1- 4.2 Adult 18-49 rating in the Live + 3 Day numbers (based on a 48% increase in L3 last week). The show has also been adding 3.5 million viewers in L3.

..more to come.

ABC is Up Year to Year for the 3rd Straight Tuesday

ABC Tuesday Prime (8-11pm - 5.4 million and 1.8/5 in AD18-49): With its Tuesday night freshman lineup from 8-10pm and a repeat Scandal at 10pm, ABC was up year to year on Tuesday for the 3rd straight week in Adults 18-49 (+6% over 1.7/5 with an all-original schedule on 10/9/12), standing as the only major net to grow. The Network outdelivered Fox's Tuesday all-original lineup (3.4 million and 1.6/5) by 2.0 million viewers and by 13% in Adults 18-49.

Marvel's Agents of S.H.I.E.L.D. (8-9pm - 7.7 million and 2.8/9 in AD18-49): Pacing within 3-tenths of the prior week's Fast Affiliate rating - (3.1/10 - Please note: last week the show went up 2-tenths of a rating point in the Nationals to a 3.3 rating), ABC's Marvel's Agents of S.H.I.E.L.D. ranked #1 in the 8pm hour, tying NBC's The Voice (2.8/9) and beating in CBS' NCIS (2.7/8). It was the #2 TV show on Tuesday in Adults 18-49, just 1-tenth shy of NBC's 2-hour The Voice for #1. For the 3rd week in a row, the ABC drama dominated its hour across all key Men demos (M18-34/M18-49/M25-54) to rank as Tuesday's #1 TV show on all 3 measures.

· The season's #1 new TV show, S.H.I.E.L.D. more than doubled ABC's Adult 18-49 delivery in the hour from the year-ago night (+115% over a Dancing special at 1.3/4).

· Delivering increasing gains in early TV playback (+48% in Week 2 vs. +38% in Week 1), S.H.I.E.L.D.'s 2.8 Live + Same Day rating is projected to go up to a 4.1- 4.2 Adult 18-49 rating in the Live + 3 Day numbers (based on a 48% increase in L3 last week). The show has also been adding 3.5 million viewers in L3.

The Goldbergs (9-9:30pm - 5.7 million and 2.0/5 in AD18-49): At 9pm, ABC's The Goldbergs was Tuesday's most-watched comedy for the 3rd week in a row. The show delivered better than 90% audience retention week to week in Total Viewers (93%), Adults 18-49 (91%) and Adults 25-54 (100%).

Trophy Wife (9:30-10pm - 4.7 million and 1.4/4 in AD18-49): At 9:30pm, Trophy Wife was up week to week by 9% in Total Viewers and held 100% of its Adult 18-49 delivery.

In its slot, Trophy Wife drew 1.7 million more viewers than Fox's The Mindy Project and tied the Fox comedy in Adults 18-49. It was the night's 2nd-most-watched comedy, behind only The Goldbergs and leading all 4 of Fox's sitcoms for the 3rd consecutive Tuesday.

Quick Take for Tuesday, October 8, 2013 (Fast Affiliate Live + Same Ratings)

ABC's Tuesday Night Delivery is Up Year to Year for the 3rd Straight Week

"Marvel's Agents of S.H.I.E.L.D." Ranks No. 1 in its Slot with Adults 18-49 And Nearly Ties NBC's 2-Hour "The Voice" as the Night's Highest-Rated Show

"The Goldbergs" is Tuesday's Most-Watched Comedy for the 3rd Week in a Row

"Trophy Wife" is Up 9% Week to Week in Viewers and Holds 100% in Adults 18-49

ABC Tuesday Prime (8:00-11:00 p.m. - 5.4 million and 1.8/5 in AD18-49):

With its Tuesday night freshman lineup from 8:00-10:00 p.m. and a repeat "Scandal" at 10:00 p.m., ABC was up year to year on Tuesday for the 3rd straight week in Adults 18-49 (+6% over 1.7/5 with an all-original schedule on 10/9/12), standing as the only major net to grow. The Network outdelivered Fox's Tuesday all-original lineup (3.4 million and 1.6/5) by 2.0 million viewers and by 13% in Adults 18-49.

"Marvel's Agents of S.H.I.E.L.D." (8:00-9:00 p.m. - 7.7 million and 2.8/9 in AD18-49):

Pacing within 3-tenths of the prior week's Fast Affiliate rating - (3.1/10 - Please note: last week the show went up 2-tenths of a rating point in the Nationals to a 3.3 rating), ABC's "Marvel's Agents of S.H.I.E.L.D." ranked No. 1 in the 8:00 p.m. hour, tying NBC's "The Voice" (2.8/9) and beating CBS' "NCIS" (2.7/8). It was the No. 2 TV show on Tuesday in Adults 18-49, just 1-tenth shy of NBC's 2-hour "The Voice" for No. 1. For the 3rd week in a row, the ABC drama dominated its hour across all key Men demos (M18-34/M18-49/M25-54) to rank as Tuesday's No. 1 TV show on all 3 measures.

· The season's No. 1 new TV show, "S.H.I.E.L.D." more than doubled ABC's Adult 18-49 delivery (+115%) in the hour from the year-ago night (vs. 1.3/4 for a "Dancing" special).

· Delivering increasing gains in early TV playback (+48% in Week 2 vs. +38% in Week 1), "S.H.I.E.L.D.'s" 2.8 Live + Same Day number is projected to go up to a 4.1-4.2 Adult 18-49 rating in the Live + 3 Day data (based on a +48% increase in L3 last week). The show has also been adding 3.5 million viewers in L3.

"The Goldbergs" (9:00-9:30 p.m. - 5.7 million and 2.0/5 in AD18-49):

At 9:00 p.m., ABC's "The Goldbergs" was Tuesday's most-watched comedy for the 3rd week in a row.

· "The Goldbergs" delivered better than 90% audience retention week to week in Total Viewers (93%), Adults 18-49 (91%) and Adults 25-54 (100%).

"Trophy Wife" (9:30-10:00 p.m. - 4.7 million and 1.4/4 in AD18-49):

At 9:30 p.m., ABC's "Trophy Wife" drew 1.7 million more viewers than Fox's "The Mindy Project" (3.0 million and 1.4/4) and tied the Fox comedy in Adults 18-49. It was the night's 2nd-most-watched comedy, behind only "The Goldbergs" and outdrawing all 4 of Fox's sitcoms for the 3rd consecutive Tuesday.

· "Trophy Wife" was up week to week by 9% in Total Viewers and held 100% of its Adult 18-49 delivery.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 45% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 10/08/13.





  [october 2013]  
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· DANCING WITH THE STARS (ABC)
· GOLDBERGS, THE (ABC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· MINDY PROJECT, THE (FOX)
· NCIS (CBS)
· TROPHY WIFE (ABC)
· VOICE, THE (NBC)









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