"SUPERNATURAL" AND "THE ORIGINALS" SCARE UP THE CW'S MOST WATCHED TUESDAY IN FOUR YEARS
SUPERNATURAL Has Most Watched and Highest-Rated Premiere in Three Years
SUPERNATURAL Has Best A18-49 Rating For Any Episode Since 2010
THE ORIGINALS Gives Tuesdays Some Bite, Growing Time Period Double Digits Versus Last Season
October 9, 2013 (Burbank, CA) - The ninth season premiere of SUPERNATURAL and the time period premiere of THE ORIGINALS combined to give The CW its most watched (2.23 million) Tuesday night in more than four years (since 9/8/09), according to preliminary Live Plus Same Day Nielsen ratings for Tuesday, October 8, 2013.
The ninth season premiere of SUPERNATURAL was the series' most watched (2.53 million) and highest-rated premiere since 2010 in all key demos (1.0/3 in adults 18-34, 1.2/3 in adults 18-49).
It was SUPERNATURAL's best adults 18-49 rating for any episode since 2010 (10/15/10).
Versus last season's premiere, SUPERNATURAL was up 37% in total viewers, up 25% in adults 18-34, up 33% in women 18-34 (1.2/4), and up 50% in adults 18-49.
It was The CW's best performance in the time period (Tuesday 9:00-10:00 pm) in more than two years in adults 18-34, adults 18-49 and women 18-49.
Moving to its new lead-off slot on Tuesday nights, THE ORIGINALS also had some bite, averaging 1.92 million viewers and a 1.1/4 in women 18-34, a 0.8/3 in adults 18-34, and a 0.9/3 in adults 18-49.
Compared to last season's average in the time period (Tuesday 8:00-9:00 pm), THE ORIGINALS was up 60% in adults 18-34, up 57% in women 18-34, up 80% in adults 18-49 and up 71% in women 18-49, and by 58% in total viewers.
Versus the equivalent week last year, THE ORIGINALS improved the time period by 26% in total viewers, by 14% in adults 18-34, by 29% in adults 18-49.
Last night was The CW's highest rated Tuesday night in two years in adults 18-34 (0.9/3, since 11/8/11), women 18-34 (1.2/4, since 11/29/11), adults 18-49 (1.0/3, since 9/13/11) and women 18-49 (1.2/3, since 9/27/11).
According to data from Trendrr.tv, SUPERNATURAL was the most tweeted-about show on broadcast television last night.
Last season, SUPERNATURAL averaged a 38% increase in total viewers when Live + 7 Day delayed viewing was added. In adults 18-34, the numbers were even higher, typically jumping 48% in L+7, and in adults 18-49 it increased 48% in L+7.
Digital streaming of SUPERNATURAL last season averaged a 29% increase in its total audience per episode.
This week's episode of THE ORIGINALS will repeat Thursday, 9:00-10:00 pm ET, following an original episode of THE VAMPIRE DIARIES.