[10/12/13 - 11:48 AM]
TBS' Exclusive Coverage of the 2013 NLCS Game 1 Averages 5.5 Million Total Viewers, Up 63%
TBS spins the numbers for Friday, October 11.

[via press release from TBS]

TBS' Exclusive Coverage of the 2013 NLCS Game 1 Averages 5.5 Million Total Viewers, Up 63%

TBS' exclusive presentation of the National League Championship Series (NLCS) Game 1, a 13-inning thriller with the St. Louis Cardinals defeating the Los Angeles Dodgers 3-2, averaged a 3.5 U.S. HH rating and 5.5 million total viewers. Based on Nielsen Fast Nationals, the NLCS Game 1 is up 67% and 63%, respectively, compared with a 2.1 U.S. HH rating and 3.4 million total viewers for the network's comparable NLCS Game 1 telecast between the Cardinals and Milwaukee Brewers in 2011.

Last night's NLCS Game 1 peaked with a 4.3 HH rating from 11:45 p.m.-midnight ET and averaged a 3.7 HH rating from midnight-1:30 a.m.

Locally, the telecast delivered a 30.3 HH rating in St. Louis, a 32% increase compared with a 22.9 HH rating for Game 1 of the Cardinals/Brewers airing on TBS in 2011. In Los Angeles, last night's telecast garnered a 12.4 HH rating, the highest rated MLB telecast in the market since the 2011 World Series. The 12.4 rating in L.A. is also up 10% over Game 1 of the 2009 NLCS, the last time the Dodgers played in the NLCS.

TBS' exclusive coverage of the 2013 NLCS continues today, Saturday, Oct. 12, with Game 2 of the best-of-seven Dodgers/Cardinals series at 4 p.m. The network will preview the action with the MLB Postseason Pre-Game on TBS presented by Jeep at 3:30 p.m.

Source: Fast Nationals and Metered Market Ratings based on Nielsen Live + Same Day data stream for the dates of MLB Wild Card, LDS, NLCS Game 1 10/01/2013 - 10/11/2013 vs. 10/05/2012 - 10/13/12. Competitive claims based on ad-supported cable comparison for dates 10/01/2013 - 10/11/2013.

  [october 2013]  

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